Client:
Gardner Stewart Architects
Brief:
A3 / A4 portrait / landscape promotional poster for GSA open day
When considering hierarchy, an effective poster should be …
- Aesthetic – It should get attention so the message is delivered.
- Focused – It should focus on a single message.
- Ordered – The sequence should be well-ordered and obvious.
The flow of information should be clear from the layout and keep the word count as low as possible.














