Russell Webb Design

Category: Communication Design

Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people

  • Design habits – Tip your hat to your design heroes

    TLDR: Inspired by design masters, this can aide your creative process: User first through to competition analysis, (innovation nit imitation), to
    familiarity and then focus on value then finally beautiful execution

    Contents

    As a junior designer, way back when, I visited our local design museum (I studied in London, UK, so my local design museum was fortunately the rather impressive Design Museum in Shad Thames) and fantasied over how great it would of been to be involved in, say, designing a Charles and Ray Eames leather recliner, or Dysons Cyclone Vacuum cleaner.

    Now I’m doing stuff I feel proud off, in the field of UX/UI, I thought it worthwhile to see if I could mirror the process these great designers took and document it from a UXers perspective. So, here we go. I started with the following criteria:

    • Give users choice.
    • Competition Analysis
    • Design with familiarity in mind
    • Prioritise features that add value – the “Magic Moment”
    • Beautiful execution
    • Todays’ Brave New World
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  • Setting up Photoshop like a Pro UXer

    TLDR: Photoshop, the designers ‘must-have’ is such a flexible tool that there are many ways to set up your workflow.

    contents

    Layer Compas and Smart objects

    After some 20 years I have found these two to be the most efficient, most transferable within a team, and most manageable i.e. avoiding the dreaded spinning-wheel-of-death

    Visualisation-PShopUxer-LayerComps

    Layer comps

    Fickle as clients can be, I’ve come to realise that there will always be amendments. Version after version, where the client/stakeholder/CEO wanna-be-designer suggests colours or positioning changes. Simply switching on/off layers and groups and saving as a state was an ingenious ideas by Adobe. Big pat on the back.

    Visualisation-PShopUxer-Smart
    (more…)

  • iOS Splash Pages – What’s the deal?

    Every app needs an app icon and a launch image. This presentation concentrates on the all important Splash Screen

    Sometimes you have to just stick on the headphones, crank up the tunes and grind through the dullest part of your iOS project. And that’s slavishly grind out the assets for all the iOS family, particularly the Splash Pages.

    Here, for the splash screens I have broken down as follows:

    • Size for iPhone 5 and iPod touch (5th generation)
    • Size for high-resolution iPhone and iPod touch
    • Size for iPhone and iPod touch
    • Size for high-resolution iPad
    • Size for iPad

    For your iPhone

    There is basically three sizes for portrait mode, for the most recent iPhone 5 or iPod Touch 5th Generation (as of present 2013), for the iPhone 4 and 4S users out there and for you laggards, the iPhone 3 users.

    iOS_splashScreens-RWD3

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  • Marketing your App through the channels

    How to marketing a brand new digital product

    This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead.

    Building scenarios

    Building scenarios

    An effective method fo marketing a product to place a customer into the shoes of a typical user.

    "I've got a secret but I can't tell anyone"

    This opening statement defines a need state for this privacy service. Then you explain the scenario and how the product can benefit that customer. If you can translate this into an attractive case-study, then you have a winner.

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  • Pay With Your Phone #7 – Make a payment via Social Media

    Mobile Wallet Payment Experiences…#7

    This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce is perhaps the most exciting. This post concentrates on the user journey ‘Make a payment via Social Media’

    Pay with your Phone #6You can watch the animated version here

    Jane males a payment using social media

    Integrating mobile into a comprehensive cross-channel strategy ensures that you are meeting your customers where and how they shop for your products.

    Jane is chatting with her friends on her cellphone

    Integrating services within a preferred Instant Messager application is both more focussed to where customer are and provides that opportunity to leverage the already pre-existing clients base.

    She remembers she owes Lucy money

    Using real world scenarios and providing workable solutions drive home the Pay with your Phone concepts.

    She navigates to the Payment Card service contact inside here IM app

    Either through the applications Import function or the phone existing OS, the relevant details are loaded up.

    Jane uses SMS to transfer the amount to Lucy

    Using current technology Is both familiar to the user and relies on proven methods of communication.

    She received notification from Payment Card

    Notification that the transaction has been received successfully is net to Lucy.

    Jane is then able to continue messaging with her friends

    Designing an experience that has as little impact, proves to be more convenient than before and makes your life easier is what these mobile concepts are all about.

    Pay with your Phone #6You can watch the animated version here

    This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:
    info@russellwebbdesign.co.uk

    Pay With Your Phone#6 - Fashion Retail 8

    If this, or any other post has peaked your interest, please leave your comments below

  • Pay With Your Phone #5 – Big Ticket Purchase

    Mobile Wallet Payment Experiences…#5

    You can watch the animated version here

    Pay With Your Phone#5 - Big Ticket Purchase 1

     

    Jane purchases a new TV to watch the Olympic Games

    Following on from my serions deadling with Pay With Your Phone #1, #2, #3 and #4, this post is about those luxury items with luxury prices. The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing

    Jane goes shopping for new TV

    Pay With Your Phone#5 - Big Ticket Purchase 2

     

    She see one that is slightly out of her price range

    Pay With Your Phone#5 - Big Ticket Purchase 3

     

    She checks her balance using her app and needs an extra £300

    Pay With Your Phone#5 - Big Ticket Purchase 4

     

    Jane decides to increase her credit and selects this option

    Pay With Your Phone#5 - Big Ticket Purchase 5

     

    After reading the T&C’s, Jane confirms the increase

    Pay With Your Phone#5 - Big Ticket Purchase 6

     

    Jane makes the purchase and her TV is delivered to her home

    Pay With Your Phone#5 - Big Ticket Purchase 7

    You can watch the animated version here

    This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk

    Pay With Your Phone#5 - Big Ticket Purchase 8

    You can preview the mini-presentation here or via our YouTube Channel here

    If this, or any other post has peaked your interest, please leave your comments below