Brief: Refresh an Existing Android Hybrid Betting App for Unibet
Presented as a prime example of evolution through to revolution, this time critical design refresh delivered a vastly improved user experience. User are able to bet on:
- Live events
- Navigate and explore betting odds using the phones functionality
- Locate events nearby to place bets on.
Following an extension review of the current offer, a synopsis of the competition and a round-table review session of the proposed mobile web visual language, I proposed three conceptual directions:
Concept One – Expandable menue (Progressive Disclose) Evolution
Concept Two – Carousel (Android tab slider)
Concept Three – Icons and Grids (3×3) Revolution
Revolution not evolution
Following several rounds, and really diving-deep during the Discovery Phase the decision was made to go for Revolution not Evolution. Yippee!
Acting as a form of brand reinforcement splash screens both allow the App 4-5 seconds loading time. Although this is not technically necessary as Android can do immediate start, it does provide an opportunity to build loyalty amongst the customer base.
Live Betting / Sports Betting
Whether you are concentrating on Proposition bets i.e wagers or very specific outcome of a match, for example betting whether a player will score in a football game, or Parlays involving multiple bets the UI provides easy sport-type search and Live search, plus continual streaming information via a live ticker feed.
Tabbed content is delivered via custom designed iconography. This interface enables the user to save favourites sports type and reference for later.
Using the unique ability of the modern day smart phones and it’s GPS is perfectly suited to find and bet on events happening near you.
With a nod to the mobile device the tablet version became a natural extension of that experience.
Tablet Shop Window
The user is guided to the four most relevant and most popular categories. Value adds include seasonal promotions and ‘ticker’ functionality.
in:play or Live Betting is the most desirable feature for an eager audience. Football, then Horse Racing followed by Tennis lead the popularity stakes, which is presented front-of-house under the understandable title of Sports betting
This is but part of a selection of design information russellwebbdesign generated for the creative community out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:
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