Russell Webb Design

Tag: app

  • Wireframing an iPad Casino App

    Wireframing an iPad Casino App

    TLDR: Focusing on planning functionality and layout without design is the most efficient way of concentrating decision markers (especially business or product-owners) to agree on functionality without distraction. Think: function over form.

    Contents

    Personally I love to use traditional pen and paper for wireframing. How about you?

    First launch feature areas

    This is the main ‘shop window’ to your experience. On first launch, the user to launched in the gambling casino world. Pre-selected games adopt the ‘parallax scrolling’ technique and occupy the prime real estate. There is also functionality to drill down via category types. Account Management and Help are all ‘front-of-store’, as is the ability to push sign up and login promotions.

    CasinoApp_Wireframing3

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  • Mobile best practice for registration – Put the users needs before technology

    User Registration on Mobile

    Watch the videoWatch the animated version here

    I have recently been involved in both high-level concept generation through to territory specific text changes in the exiting world of User Registration. These are my top 5 tips to help you streamline your process or find some inspiration.

    1. Do not turn-off your client

    Very early on you begin to realise that you, as a UX designer answering to Business and shakeholders alike, should avoid providing a dry and labour-intensive solution to what is a tedious process. This will inevitable put off, or turn off, potential new customers from the start. So, as they walk through your virtual door, try to present a broken-down and achievable process where they can see the light at the end of the tunnel. Don’t forget : Break your offer into bite-sized chunks

    Regulations possibly dictate that your customers will need to supply certain information. If so, have them supply that information up-front. That way you, as a caring and customer-centric company can temporally capture that info and call them back should they drop-off. Then you can ask ‘Is everything allright? Can we help you further with your registration?”

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  • What’s your favourite wire-framing style?

    wireframingMontage

    Pick your battles, know your styles

    Whether for desktops, on a tablet or the this mythical idea of a mobile internet (there is only one web to experience – but that a different post!) the modern UX-er should be skilled in the art of wire-framing. The style you use should come from the answers to these three things:

    • Process – From low-fidelity through to fully functioning prototypes is the sure-fire route to excellence. In reality, how often does this really happen. If you have enforce a process, I would insist on the sketching and on the final design stages.
    • Resources – I have sat in top-level boardroom meetings in the most stylish settings in the capital, tea and coffee from all over the world. Clearly, resources were not a factor here – so you would be expected to know Azure inside out and be expected to roll-out full functioning Fireworks prototypes. You may even get some business heads thinking your protoypes were so good , it’s a done job!
    • Quick turnaround – Picture the scenario, your stakeholder is looking for a quick – fix. You have fought your corner but there are no requirements, no analysis, no nothing. Always try to push for more than a few scribbles on the back of napkin but sometimes it is more productive just to get on with it.

    Depending on the answers to these issues will depend on the wireframing style you deploy

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  • Hybrid Betting App for Android

    Brief: Refresh an Existing Android Hybrid Betting App for Unibet

    Presented as a prime example of evolution through to revolution, this time critical design refresh delivered a vastly improved user experience. User are able to bet on:

    • Live events
    • Navigate and explore betting odds using the phones functionality
    • Locate events nearby to place bets on.

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  • Marketing your App through the channels

    How to marketing a brand new digital product

    This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead.

    Building scenarios

    Building scenarios

    An effective method fo marketing a product to place a customer into the shoes of a typical user.

    "I've got a secret but I can't tell anyone"

    This opening statement defines a need state for this privacy service. Then you explain the scenario and how the product can benefit that customer. If you can translate this into an attractive case-study, then you have a winner.

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  • How to push your users to download your app

    Watch the videoWatch the video here

    Provide a mobile web experience that makes you want more.

    This is the dilemma. You have the resources, you have the idea but the richer and more immersive experience is inside your app, not your mobile web site. How do you push your user to download it?

    Download, download, download

    Providing a unified experience across all channels can stretch the most resourceful of companies . Sometimes a better strategy is to provide the ultimate level if functionality, the best UX on the platform that can best deliver that experience.

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