Russell Webb Design

Category: UX SPECIALITY

  • Top 10 tips on improving your mobile gambling offer

    Mobile gambling, if you’ve watched any live commercial sporting event, is big business. Mobile gambling is at the forefront, keep my Top 10 points in your UX Playbook when designing for this sector

    Hard Skills:

    Journey Mapping

    Research

    Visual Design

    Soft Skills:

    Empathy

    Collaboration

    Critical Thinking

    Full List →

    Recently, I have been both at the coal-face and negotiating with stakeholders to define what makes a great gambling offer. Here is my Top 10 tips on improving your mobile gambling offer.

    1.0 Make it beautiful

    rWD-ImproveYourMobileGamingOfferQuotes

    Implement design rules is also a top tip. For example, instituting a one-size fits all font size policy across your offer can not only eliminate lengthy design discussion each time a new element is introduced but also guarantee legibility on the small screen.

    2.0 Minimalist approach

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    _0006_4.2.Sports-ByEvent-SB-Touch
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  • Marketing your App through the channels

    How to marketing a brand new digital product

    This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead.

    Building scenarios

    Building scenarios

    An effective method fo marketing a product to place a customer into the shoes of a typical user.

    "I've got a secret but I can't tell anyone"

    This opening statement defines a need state for this privacy service. Then you explain the scenario and how the product can benefit that customer. If you can translate this into an attractive case-study, then you have a winner.

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  • How to push your users to download your app

    Watch the videoWatch the video here

    Provide a mobile web experience that makes you want more.

    This is the dilemma. You have the resources, you have the idea but the richer and more immersive experience is inside your app, not your mobile web site. How do you push your user to download it?

    Download, download, download

    Providing a unified experience across all channels can stretch the most resourceful of companies . Sometimes a better strategy is to provide the ultimate level if functionality, the best UX on the platform that can best deliver that experience.

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  • The official football app for the biggest league on the world

    Barclays Premier League Mobile Applicaiton

    Watch the videoWatch the video here

    Brief

    Create a brand engagement App by “getting customers closer to the Barclays Premier League”. Also, globally raise brand awareness in new markets and create synergies between current digital channel offerings: Barclays Ticket Office and Facebook.

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  • How to monetise adult content on mobile

    Using cloud services to provide adult content on mobile

    The debate for and against adult content on your mobile will go on and on. Inevitably, clients and business owners alike will want to look at how the route to purchase, on your handset, can be visualised. This is where the UX/UI designer in me comes out to play.

    How to monetise adult content on mobile

    Pay with your Phone #6Watch the video here

    Set out your stall

    Providing familiar interface design, such as the carousel, will always promote a natural interaction with the end user. Content can be loaded in, via CMS or otherwise, and displayed as your shop window.

    How to monetise adult content on mobile

    Easy selection

    The grid format can easily accommodate the multitude of file formats out there. Simple previews can act as sign-posts for the content underneath.

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