Category: UX SPECIALITY
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Wireframing an iPad Casino App
TLDR: Focusing on planning functionality and layout without design is the most efficient way of concentrating decision markers (especially business or product-owners) to agree on functionality without distraction. Think: function over form. Contents Personally I love to use traditional pen and paper for wireframing. How about you? First launch feature areas This is the main ‘shop window’ to your experience. On first…
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Low fidelity prototypes
TLDR: Skip the fancy prototypes! Low-fidelity sketches are fast, cheap, and encourage better feedback – perfect for early UX stages to focus on functionality before aesthetics. Contents basic is still the best? I’ve made a few assumptions here, first… you work in UX. Second, you’re familiar with Agile and third, you haven’t much time so…
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Branding a Russian Hedge Fund
How brand identity works Integrated brand identify both help reputation and consumer awareness. I was tasked with conceptualising a strong brand identity for a new Russian hedge fund. This involves developing routes that generated the tone, style and flavor of the brand across a 2D and 3D environment. This includes, but is not limited to; color…
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What’s your favourite wire-framing style?
Pick your battles, know your styles Whether for desktops, on a tablet or the this mythical idea of a mobile internet (there is only one web to experience – but that a different post!) the modern UX-er should be skilled in the art of wire-framing. The style you use should come from the answers to…
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Russian Graphic Identity
The branding ‘circle’ Working alongside a complete design team can be very rewarding. Like-minded people, working together to inject new meaning into a tired or misleading brand. This project did exactly that. The brand needed a new visual identity that would sit with the design developed by the interiors team. This is how I did…
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iOS Splash Pages – What’s the deal?
Every app needs an app icon and a launch image. This presentation concentrates on the all important Splash Screen Sometimes you have to just stick on the headphones, crank up the tunes and grind through the dullest part of your iOS project. And that’s slavishly grind out the assets for all the iOS family, particularly…