Check these strategically designed, end-to-end user journeys focussed across native mobile applications. Key take-outs here are small-screen responsiveness, a mobile-first, user-centric approach and accessibility including find-ability.
TLDR: Analyse competitor apps selling wedding cakes, you identified promotions and discount opportunities, bundles and samples to nudge customers towards Pre-made packages to increase premium sales.
I was recently challenged by a prominent UK-based high street retailer to conceptualise and design an App based upselling mechanic for wedding cakes, looking for an effective solution to drive sales to a more premium product.
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TL;DR; Quick Bet is a must-have for quickly placing bets on mobile devices. Strong UX handles price changes, suspensions and signal drops without delays.
How low-fidelity prototyping as a hands-on design approach can solve user problems.
price changes
suspensions
signal drops
penalties
in-play markets
signal drops
You know that one, you’ve got an instinct, but you need to place the bet quickly. This is where Quick Bet becomes a must-have functionality.
You’ve just seen the race preview, your favourite horse is next off in two minutes, what to do? This is where Quick Bet becomes your hero. Simply open your small screen, and then ‘Make a selection’ or Quick Bet on your winning filly in a single tap.
TL;DR; Why is this new style of popular navigation winning hands down against old-fashioned navigation methods? Well, here’s my take on why, in eight easy sound bites.
This is difficult to implement with such small real estate. Sidebar solves and provides for with this problem.
TD;LR; Good design is easy to digest—the brain shouldn’t have to expend a ton of energy to figure out what the heck it’s looking at. With any luck, people will just “get it” without needing a 6-section explanation.
For user accounts, the default user experience should be as elegant and as simple as possible. This UI animation below, goes some way to filtering down what was essentially the most simple mobile navigation I could get stockholders to agree on. As always, there will be compromises, (inline personal information editing. for example) but overall keep the Three Little Rules (scroll down) front and foremost.
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TLDR: Balancing demanding user needs, stakeholder expectations, and tight tech constraints is a challenge for every Lead UX. This project was no different. Read on to learn how to to seize opportunities to not only deliver, but also showcase key roadmap features, an improved overall experience, true to the Agile spirit.
Over the last few months I was tasked with designing the ‘best-in-class’ ultimate mobile sportsbook and casino UX experience. A massive project, so I’ll guide you through it in bite-sized chunks. This is one of the more complex mobile programs I’ve been involved in so I’m going to attempt to split it up into manageable bite-size chunks.
