Check these strategically designed, end-to-end user journeys focussed across native mobile applications. Key take-outs here are small-screen responsiveness, a mobile-first, user-centric approach and accessibility including find-ability.
Provide a mobile web experience that makes you want more.
This is the dilemma. You have the resources, you have the idea but the richer and more immersive experience is inside your app, not your mobile web site. How do you push your user to download it?
Download, download, download
Providing a unified experience across all channels can stretch the most resourceful of companies . Sometimes a better strategy is to provide the ultimate level if functionality, the best UX on the platform that can best deliver that experience.
Create a brand engagement App by “getting customers closer to the Barclays Premier League”. Also, globally raise brand awareness in new markets and create synergies between current digital channel offerings: Barclays Ticket Office and Facebook.
Imagine being a senior executive at a UK company, suddenly tasked with understanding the intricate world of Android. Time is tight, and you need a crash course that cuts through the technical jargon and delivers the essence of this mobile platform. That’s where I stepped in.
For senior executives
My UK client were seeking a crash course in the world of Android, I crafted a top-down, user-experience-focused overview of its driving principles.
This quick-start guide wasn’t just about features and functionalities; it was about the why behind them. In essence, how Android shapes user interactions, from app design to navigation and information consumption.
Welcome to Android – An Open Operating SystemWelcome to Android – 70000_App and Counting
By focusing on the driving principles that underpin the Android experience, equipping the user with the knowledge to make informed decisions. Whether you’re evaluating potential development projects, understanding your target audience’s behaviour, or simply staying ahead of the curve, this guide provided a solid foundation.
Welcome to Android – How
Design for Humans
Welcome to Android – Widget_Functionality
Understanding the user experience isn’t just about technical specifications; it’s about grasping the human element that drives engagement and ultimately, success. This quick-start guide was designed to do just that, empowering you to navigate the world of Android with confidence and clarity.
Android Widgets: Tiny Tools, Big Impact
Think of Android widgets as miniature apps living on your home screen. They offer:
Quick Info: Weather, news, calendar events, and more at a glance.
Instant Actions: Play music, add events, control smart devices – all without opening the app.
Customization: Choose size, information, and even themes to fit your needs.
These handy tools boost your efficiency, personalize your experience, and keep you informed without opening full apps. Explore various types like simple info displays, scrollable lists, and interactive buttons to find the perfect fit for your needs.
Welcome to Android – Browser and Flash
The End of an Era
RIP Flash
Flash was designed for the desktop era. I have left this in as IT IS interesting to get an insight in UX 15-years-ago, but to clear: ANDROID DOES NOT USE FLASH NOW
Why?
Outdated tech: Flash wasn’t built for touchscreens. It will drain batteries and there is no native support.
Security sieve: Flash’s history of vulnerabilities made it a hacker magnet.
Adobe officially announced the end of Flash in 2017. Its inability to adapt to the changing landscape left it vulnerable to the more agile and secure alternatives that had taken center stage.
While Flash may hold a place in internet history, its reign in the mobile world was short-lived, ultimately succumbing to the demands of a faster, more secure, and user-centric mobile experience.
Welcome to Android – Thanks
Discover high-impact UX case studies
Portfolio case studies describing design, my UX process, and business impact.
From boosting user adoption in fintech, to improving trust with responsible gambling through to retaining Millennials in the world of ‘digital lotteries UX’ to leveraging key USPs for mobile healthcare.
Watch the video here
