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Category: Fintech

In today’s crowded financial landscape, branding is more than just an edge, it’s the difference between survival and success. With a plethora of options, discerning customers in developed markets demand compelling narratives to guide their hard-earned investments. This challenge intensifies in emerging markets, where trust and familiarity with traditional banking are scarce. Deep-dive-in…

Pay With Your Phone #5 – Big Ticket Purchase

Mobile Wallet Payment Experiences…#5

You can watch the animated version here

Jane purchases a new TV to watch the Olympic Games

Following on from my serions deadling with Pay With Your Phone #1, #2, #3 and #4, this post is about those luxury items with luxury prices. The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing

Jane goes shopping for new TV

She see one that is slightly out of her price range

She checks her balance using her app and needs an extra £300

Jane decides to increase her credit and selects this option

After reading the T&C’s, Jane confirms the increase

Jane makes the purchase and her TV is delivered to her home

You can watch the animated version here

This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk

You can preview the mini-presentation here or via our YouTube Channel here

If this, or any other post has peaked your interest, please leave your comments below

04/10/2011
Pay With Your Phone #1 – Pays by NFC

Mobile Wallet Payment Experiences…#1

You can watch the animated version here

Jane gets up and travels to work by bus. Pays with NFC.

When your Android phone suddenly tells you that you get a 50% discount on travel with this bus company, Groupon just starts looking a bit frivolous. But what exactly is this experience and how can it work?

Jane uses the bus to get to work.

On the bus Jane uses her mobile wallet to pay for her ticket against a NFC terminal

On payment she receives a “payment confirmation” message

Mobile payment is much better

This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk

You can preview the mini-presentation here or via our You Tube Channel here

If this, or any other post has peaked your interest, please leave your comments below

07/06/2011
“Renaissance Credit” Brand Identity

Who are Renaissance?

Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world.

Brief

Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be from lifestyle to premium style, but must be appropriate.

Focusing on high-opportunities from the emerging and frontier markets, Renaissance Group is not a traditional finance and investment institution. The new brand must symbolise their ability to build businesses, provide value-added strategic advice and manage assets in these markets.

What they do?

Renaissance Capital is the leading independent investment bank operating in Russia, CIS, Central & Eastern Europe, Africa, Asia and other high-opportunity frontier markets. Renaissance Capital is a trusted advisor to governmental, corporate and institutional clients in its core investment banking offerings: M&A, equity, debt, structured solutions and derivatives.

My Client

Renaissance Credit, the consumer finance business of Renaissance Group, is a leading player in the fast-growing consumer finance markets in Russia and Ukraine with more than 4mn clients.

05/04/2011
Hedgehogjobs.com Brand Identity
Brief:

Develop the Brand ID for a new online recruitment site.
- To include the first touchpoint direction for all advertising, stationary and presentation material, brand guidelines and home page look n’ feel
Hedgehogjobs.com – final logo

HedgeHogjobs.com – Logo colours

HedgeHogjobs.com – Brand texture

HedgeHogjobs.com – Typography

HedgeHogjobs.com – Stationary

HedgeHogjobs.com – Online

HedgeHogjobs.com – Communication

HedgehogJobs.com – Brand Guidelines PDF [6.9MB]
09/08/2010
“Big Box” Financial Retail Branding
Brief

Following a proven concept of retail marketing and how it can be adapted to retail banking, Banco took existing high street strategy and illustrated how it could work for ‘big box’ retailing.

What is “big box” retail?

The phrase “big box” has become the value neutral term describing this category of retail store. Other names include “superstores,” and “large format stores”. Typical characteristics include the following:
- Retail stores selling a variety of goods and services, usually including clothing, consumer goods, and groceries
- High-volume, high-efficiency business model that emphasises low prices on everyday consumer needs
- Buildings of at least 50,000 square feet, ranging up to more than 200,000 square feet.
- Mostly windowless, roughly rectangular, usually single-story buildings
- Standardised formats used by most or all stores in the chain
- Large, free, usually outdoor parking lots
Rationale

Emerging economies and countries with the space have jumped on this concept. Positive include , free parking, lower prices and jobs for people who work in the stores.

Get in touch

This is but part of a selection of consumer experiences russellwebbdesign generated for differing retail companies. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk
If this, or any other post has peaked your interest, please leave your comments below
13/12/2009