Category: Fintech

In today’s crowded financial landscape, branding is more than just an edge, it’s the difference between survival and success. With a plethora of options, discerning customers in developed markets demand compelling narratives to guide their hard-earned investments. This challenge intensifies in emerging markets, where trust and familiarity with traditional banking are scarce. Deep-dive-in…

  • How to run on-site UX Workshops and make them both valuable and fun

    How to run on-site UX Workshops and make them both valuable and fun

    TLDR: Recently, I had the privilege of leading a Design Thinking on-site 3-Day UX workshop for a global financial news organisation, a pioneering force in the industry. These workshops marked the launch of the discovery phase for a groundbreaking new product, and I was thrilled to guide the team through an immersive and productive experience.

    Let’s set some ground rules

    Before I begin, let’s be clear, planning and preparation are you best friends. Be aware, planning creative sessions like these take time. Allow double the preparation time to the actual workshop time, so this three-day think tank translates to six days of dedicated planning. Having this knowledge is golden, don’t set yourself up to fail because you haven’t done your homework. Avoid the pitfalls of a hastily assembled workshop and set the stage for a truly groundbreaking experience.

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  • Consumer experiences

    How mobile payments will change your life

    “A day in the life”

    A day in the life for a modern consumer living their life through advanced mobile functionality experiences.

  • Branding a Russian Hedge Fund

    How brand identity works

    Integrated brand identify both help reputation and consumer awareness. I was tasked with conceptualising a strong brand identity for a new Russian hedge fund. This involves developing routes that generated the tone, style and flavor of the brand across a 2D and 3D environment. This includes, but is not limited to;

    • color
    • type
    • photography/imagery
    • logos
    • design grid
    • Signage

    Here is how I did it;

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  • Russian Graphic Identity

    The branding ‘circle’

    Working alongside a complete design team can be very rewarding. Like-minded people, working together to inject new meaning into a tired or misleading brand. This project did exactly that.

    homeCreditRetailGraphics_Page_01

    The brand needed a new visual identity that would sit with the design developed by the interiors team. This is how I did it.

    (more…)
  • Pay With Your Phone #7 – Make a payment via Social Media

    Mobile Wallet Payment Experiences…#7

    This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce is perhaps the most exciting. This post concentrates on the user journey ‘Make a payment via Social Media’

    Pay with your Phone #6You can watch the animated version here

    Jane males a payment using social media

    Integrating mobile into a comprehensive cross-channel strategy ensures that you are meeting your customers where and how they shop for your products.

    Jane is chatting with her friends on her cellphone

    Integrating services within a preferred Instant Messager application is both more focussed to where customer are and provides that opportunity to leverage the already pre-existing clients base.

    She remembers she owes Lucy money

    Using real world scenarios and providing workable solutions drive home the Pay with your Phone concepts.

    She navigates to the Payment Card service contact inside here IM app

    Either through the applications Import function or the phone existing OS, the relevant details are loaded up.

    Jane uses SMS to transfer the amount to Lucy

    Using current technology Is both familiar to the user and relies on proven methods of communication.

    She received notification from Payment Card

    Notification that the transaction has been received successfully is net to Lucy.

    Jane is then able to continue messaging with her friends

    Designing an experience that has as little impact, proves to be more convenient than before and makes your life easier is what these mobile concepts are all about.

    Pay with your Phone #6You can watch the animated version here

    This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:
    info@russellwebbdesign.co.uk

    Pay With Your Phone#6 - Fashion Retail 8

    If this, or any other post has peaked your interest, please leave your comments below