Category: Fintech
In today’s crowded financial landscape, branding is more than just an edge, it’s the difference between survival and success. With a plethora of options, discerning customers in developed markets demand compelling narratives to guide their hard-earned investments. This challenge intensifies in emerging markets, where trust and familiarity with traditional banking are scarce. Deep-dive-in…
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How to run on-site UX Workshops and make them both valuable and fun
Recently I lead a Design Thinking off-site 3-Day UX workshops to launch the discovery phase of a new product for one of if not the largest financial news organisations in the world. I’d like to share with you how I did it and lessons learnt.
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UX Sports Trading as an asset class
Make it easier to users to place their bets on different bookies and exchanges proposal
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Consumer experiences
<add summary> contents How mobile payments will change your life “A day in the life” A day in the life for a modern consumer living their life through advanced mobile functionality experiences.
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Branding a Russian Hedge Fund
How brand identity works Integrated brand identify both help reputation and consumer awareness. I was tasked with conceptualising a strong brand identity for a new Russian hedge fund. This involves developing routes that generated the tone, style and flavor of the brand across a 2D and 3D environment. This includes, but is not limited to; color…
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Russian Graphic Identity
The branding ‘circle’ Working alongside a complete design team can be very rewarding. Like-minded people, working together to inject new meaning into a tired or misleading brand. This project did exactly that. The brand needed a new visual identity that would sit with the design developed by the interiors team. This is how I did…
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Pay With Your Phone #7 – Make a payment via Social Media
Mobile Wallet Payment Experiences…#7 This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce is perhaps the most exciting. This post concentrates on the user journey ‘Make a payment via Social…