Russell Webb Design

Category: Typography

The Art of Typography is the strategic manipulation of typeface selection and other fundamental variables like point size, line length and leading. This uses visual skills and principles. I’ve learnt to adjust the white space, perfect the tracking and kern the letters that combine to amplify the message’s content.

  • UK Household Retail Co – iPhone and Mobile Web Concepts

    TLDR: Propose an approach fro the The White Company to stay ahead of the curve and deliver an exceptional mobile shopping experience that aligns with their brand values.

    Contents

    Insight

    In spite of its rapid growth, The White Company retains a firm grasp of its core values, identity and philosophy. It is consistently committed to supplying impeccably designed products that are of the finest quality and at outstanding value for money. In addition, levels of service (across every channel) are constantly monitored to provide a shopping experience that is second to none.

    This insight was taken to the next level with a series of inspirational iPhone App screen and Mobile Web visuals that formed part of a presentation on what these new channels can do you this business.

    * Please note

    These screens are just an indication of what we could do for you. Moving forward and after full scope many other options are available.

    ReferenceIntro pages

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  • Low fidelity prototypes

    TLDR: Skip the fancy prototypes! Low-fidelity sketches are fast, cheap, and encourage better feedback – perfect for early UX stages to focus on functionality before aesthetics.

    Contents

    basic is still the best?

    I’ve made a few assumptions here, first… you work in UX. Second, you’re familiar with Agile and third, you haven’t much time so I’ll keep this brief. Straight to it, here is a couple of the main advantages of low fidelity prototyping:

    • Get better and more honest feedback
    • More involved collaboration
    • Make the cost of mistakes cheap, not expensive
    • Refine the page flow, not the pages
    • Figure out the interaction design rather than the visual design
    lowFidelity-VersionControl
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  • Branding a Russian Hedge Fund

    How brand identity works

    Integrated brand identify both help reputation and consumer awareness. I was tasked with conceptualising a strong brand identity for a new Russian hedge fund. This involves developing routes that generated the tone, style and flavor of the brand across a 2D and 3D environment. This includes, but is not limited to;

    • color
    • type
    • photography/imagery
    • logos
    • design grid
    • Signage

    Here is how I did it;

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  • Mobile best practice for registration – Put the users needs before technology

    User Registration on Mobile

    Watch the videoWatch the animated version here

    I have recently been involved in both high-level concept generation through to territory specific text changes in the exiting world of User Registration. These are my top 5 tips to help you streamline your process or find some inspiration.

    1. Do not turn-off your client

    Very early on you begin to realise that you, as a UX designer answering to Business and shakeholders alike, should avoid providing a dry and labour-intensive solution to what is a tedious process. This will inevitable put off, or turn off, potential new customers from the start. So, as they walk through your virtual door, try to present a broken-down and achievable process where they can see the light at the end of the tunnel. Don’t forget : Break your offer into bite-sized chunks

    Regulations possibly dictate that your customers will need to supply certain information. If so, have them supply that information up-front. That way you, as a caring and customer-centric company can temporally capture that info and call them back should they drop-off. Then you can ask ‘Is everything allright? Can we help you further with your registration?”

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  • Russian Graphic Identity

    The branding ‘circle’

    Working alongside a complete design team can be very rewarding. Like-minded people, working together to inject new meaning into a tired or misleading brand. This project did exactly that.

    homeCreditRetailGraphics_Page_01

    The brand needed a new visual identity that would sit with the design developed by the interiors team. This is how I did it.

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  • Marketing your App through the channels

    How to marketing a brand new digital product

    This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead.

    Building scenarios

    Building scenarios

    An effective method fo marketing a product to place a customer into the shoes of a typical user.

    "I've got a secret but I can't tell anyone"

    This opening statement defines a need state for this privacy service. Then you explain the scenario and how the product can benefit that customer. If you can translate this into an attractive case-study, then you have a winner.

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