Category: Typography
The Art of Typography is the strategic manipulation of typeface selection and other fundamental variables like point size, line length and leading. This uses visual skills and principles. I’ve learnt to adjust the white space, perfect the tracking and kern the letters that combine to amplify the message’s content.
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Oakgrove Milliennium Community Bid Proposal
Client: Gardner Stewart Architects Brief: Design a brand marque encompassing all the technical, sustainable and innovative aspects of Oakgrove Millennium Community £500M brownfield site covering 74 acre 1,300 new homes (30% affordable housing) IT-enabled (linking homes, shops and schools) The Oakgrove Millennium Community includes all of the Oakgrove and part of the Middleton grid squares.…
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Friends of Shaftesbury Park (FoSP) Brand Logo – Discovery Phase
Friends of Shaftesbury Park (FoSP) Brand Logo Simple and effective brand logo for the Friends of Shaftesbury Park Primary School in Battersea, London Discovery Phase 1.0 Heritage Shield Circular emblem encapsulating the schools original logo with and level of “establishment”
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“Difference” Photography Magazine
Client: image100 / Corbis Brief: Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media. Initial Stage (Quarterly…
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Dragonhead Consultancy – Stationery Suite
I was recently involved with a private client of mine looking to ‘refresh’ not only his brand image but also re-design his logo marque. With my routes in print I happily guided the client through the process – from concept to print. Here are the result. Colour Palette Achieving these colours, exactly, across the stationery…