Category: Typography
The Art of Typography is the strategic manipulation of typeface selection and other fundamental variables like point size, line length and leading. This uses visual skills and principles. I’ve learnt to adjust the white space, perfect the tracking and kern the letters that combine to amplify the message’s content.
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Oakgrove Milliennium Community Bid Proposal
Client:
Gardner Stewart Architects
Brief:
- Design a brand marque encompassing all the technical, sustainable and innovative aspects of Oakgrove Millennium Community
- £500M brownfield site covering 74 acre
- 1,300 new homes (30% affordable housing)
- IT-enabled (linking homes, shops and schools)
The Oakgrove area is a 30 hectare (74 acre) brownfield site, owned by Milton Keynes Partnership, on the eastern side of Milton Keynes. Description The site is envisaged to accommodate 1,100 new homes (of which 30% will be affordable), a neighbourhood centre, and open spaces. Development Stage An outline planning application has been approved by Milton Keynes Council. Start Date Construction is expected to start Summer 2011. Completion Date The development of Oakgrove is envisaged to be complete by 2019. Developer Homes will be built by Crest Nicholson. 
The document amplifies the key principles, in a magazine-led manner, for the development of the site from an architectural perspective. It was adopted as principle driver that eventually won the £500m contract over 11 years. The Oakgrove Millennium Community includes all of the Oakgrove and part of the Middleton grid squares. The site is allocated for housing, recreation, community and commercial facilities in the emerging Milton Keynes Local Plan.
Oakgrove is one of seven Millennium Communities being promoted by ODPM and English Partnerships as national exemplars for sustainable development. Each Millennium Community has to achieve particularly high environmental standards, whilst having its own unique identity. Oakgrove’s is based on making the most of high specification Information Communication Technology.
The draft Framework was subject to extensive consultation and the adopted version was amended where appropriate as a result of comments received.
http://www.cabe.org.uk/design-review/oakgrove-millennium-community
OakgroveMilleniumCommunityBid_Ecology_Corridor 
OakgroveMilleniumCommunityBid_Green_Radials 
OakgroveMilleniumCommunityBid_Northern_Gateway 
OakgroveMilleniumCommunityBid_Cover 
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Friends of Shaftesbury Park (FoSP) Brand Logo – Discovery Phase
Friends of Shaftesbury Park (FoSP) Brand Logo
Simple and effective brand logo for the Friends of Shaftesbury Park Primary School in Battersea, London
Discovery Phase
1.0 Heritage Shield
Circular emblem encapsulating the schools original logo with and level of “establishment”
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“Difference” Photography Magazine
Client: image100 / Corbis
Brief:
Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media.
(more…)
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Dragonhead Consultancy – Stationery Suite
I was recently involved with a private client of mine looking to 'refresh' not only his brand image but also re-design his logo marque. With my routes in print I happily guided the client through the process - from concept to print. Here are the result.
Colour Palette
Achieving these colours, exactly, across the stationery suite proved to be the principle sticking point. Here, liaising directly with the printers is important. And don’t be afraid to reject deliveries that are not quite right – this is your brand and as its key guardian your stationery suite should be spot on.
Stationery suite
Before you Design Nazis jump down my throat, these print ready visual show the bleed (blue line) and trim (red line) of one side of the business card. I know they are a little distracting, but please see through them here!
Business Cards
Information side
Brand / Logo marque side
Compliment Cards
Letterheads
dragonheadConsultancy-StationeySuiteProof3Final stationery suite
Get in touch
This is but part of a selection of design articles Russell Webb Design generated for the creative community out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk
If something has peaked your interest. Please leave a comment below.
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How to pitch Masterclass: Creating Art with Ostrich Eggshells
Know what works
Pitching and persuading are ‘peas-in-the-same-pod’ After several years of talking to people, pitching brand design and UX concepts I have developed a flexible pattern that can be tailored to both product and people. I’d like to share an example with you below. This was for a first stage light-touch print ()brochure design) launch for and SME based in England , UK.
Here is the breakdown;
Visual Direction
Version 1
Deep African based colour palette highlighting key tips and simple how-do procedures
Cover Page
Page 2-3 DPS
Page 4-5 DPS
Page 6-7 DPS
Page 8-9 DPS
Page 10-11 DPS
Back Cover
Egglows-ArtDecoratingBooklet_v1Version 2
Lighter treatment, staying true the the African colour palette and with an alternative cover image
Cover Page
Page 2-3 DPS
Page 4-5 DPS
Page 6-7 DPS
Page 8-9 DPS
Page 10-11 DPS
Back Cover
Egglows-ArtDecoratingBooklet_v2Conclusion
The structure was all there. I often say design is a business decision, but here it was all personal. So, I left it with the business owner to make a stylistic choice on which version they preferred.
Can you guess what was their preference?
Get in touch
This is but part of a selection of design articles Russell Webb Design generated for the creative community out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk
If something has peaked your interest. Please leave a comment below.
