Category: Typography
The Art of Typography is the strategic manipulation of typeface selection and other fundamental variables like point size, line length and leading. This uses visual skills and principles. I’ve learnt to adjust the white space, perfect the tracking and kern the letters that combine to amplify the message’s content.
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Pay With Your Phone #4 – Voucher Payment
Mobile Wallet Payment Experiences…#4 You can watch the animated version here In-store mobile voucher payment The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing. Jane…
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Pay With Your Phone #3 – Lunch offer
Mobile Wallet Payment Experiences…#3 You can watch the animated version here Jane looks at her app to find an offer for lunch. Restaurants are able to tailor deals by the hour and stores or services can offer discounts in real time. Consumers can take save a money AND have a unique experience. For mobile…
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Pay With Your Phone #2 – Check Your Balance
Mobile Wallet Payment Experiences…#2 You can watch the animated version here Jane checks her bank balance on her way to work. Mobile banking users with smartphones check their accounts on average 18-20 times a month – compared to an average of six times a month for those accessing their accounts via online banking. see more…
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“Renaissance Credit” Brand Identity
Who are Renaissance? Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world. Brief Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be…
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A2 Mailer Poster Concept
For New Toy (MiG Mobile Interactive London) Developed as a concept only, this A2 poster piece captures the more experiential and design-led projects the company NewToy, a subsidiary fo MiG (Mobile Interactive Group) became renowned for.
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Android for Beginners
This quick start guide aimed to demystify the mobile platform and equip them with key insights from a high-level perspective.