The Art of Typography is the strategic manipulation of typeface selection and other fundamental variables like point size, line length and leading. This uses visual skills and principles. I’ve learnt to adjust the white space, perfect the tracking and kern the letters that combine to amplify the message’s content.
TL;DR; Quick Bet is a must-have for quickly placing bets on mobile devices. Strong UX handles price changes, suspensions and signal drops without delays.
How low-fidelity prototyping as a hands-on design approach can solve user problems.
Quick Bet is essential for quickly placing bets on mobile devices. Strong UX handles price changes, suspensions and signal drops without delays.
You know that one, you’ve got an instinct, but you need to place the bet quickly. This is where Quick Bet becomes a must-have functionality.
When speed is of the essence
You’ve just seen the race preview, your favourite horse is next off in two minutes, what to do? This is where Quick Bet becomes your hero. Simply open your small screen, and then ‘Make a selection’ or Quick Bet on your winning filly in a single tap.
Rough sketches or basic mockups fosters a culture that focuses on core functionality and more importantly, enables rapid Iteration and feedback.(more…)
TLDR: Balancing demanding user needs, stakeholder expectations, and tight tech constraints is a challenge for every Lead UX. This project was no different. Read on to learn how to to seize opportunities to not only deliver, but also showcase key roadmap features, an improved overall experience, true to the Agile spirit.
Quick bet – Strong UX is the golden ticket to guiding users effortlessly through the signup process, browsing games, and placing bets, especially Quick bet. Allowing users to wager with a single tap while removing friction and boosting engagement is a challenge.
Over the last few months I was tasked with designing the ‘best-in-class’ ultimate mobile sportsbook and casino UX experience. A massive project, so I’ll guide you through it in bite-sized chunks. This is one of the more complex mobile programs I’ve been involved in so I’m going to attempt to split it up into manageable bite-size chunks.
First up: An overview
Home page – Welcome to the brand’s ambassador, a perfect balance of data and visual punch. As a gateway this design has to be the poster boy for the brand. Balancing user data and creative expression plays its part. While football generates 75% of revenue, should it dominate the design?(more…)
When designing for the desktop you can consider the end-user environment, when designing for print you can picture where the magazine will be read but when design for mobile the end-user scenarios are so varied and so far ranging that todays savvy mobile designer needs to develop an entirely different skill set.
This is the edited version of a presentation I gave at Mobile Meet Up on Tues 27th Sept about ‘10 key considerations when designing for mobile ‘. I must stress this doesn’t mean there are only 10, in fact it’s the opposite, there are many more considerations. But here are my top 10:
1. Real Estate
Whether you coming from a desktop background or from advertising the canvas size you have to pay with is drastically reduced on the mobile environment.
Over the years the relative screen size difference has increased. The difference between the smallest (128 x 128) and the largest (800 x 480) is now a factor of 23. That means the largest screen is 23 times bigger than the smallest one.
TLDR: A UX designers guide to enhance their skills. How to conduct a content audit using user personas , how to create experience maps that explore user behaviour and emotions and finally a downloadable toolkit containing essential UX tools like mobile interface templates, icon templates, and wireframing tools.
To provide a quality UX service for companies small and (very) large you need to supply yourself without the right kit. Once you’ve gone beyond the usual suspects (MacBook, dual screens, sketchbook, etc) there come the need for a current and useable digital toolbox.
To produce the best-in-class iPad and iPhone App for playing slots and table games.
Recently I was involved in conceptualise and leading the UI for a iOS casino App for both iPhone and iPad. I’m not going to detail all design decisions here but walk you through my perspective on why branding for this product is so important and why the decisions made differentiate it enough to stand-out in what is already a fiercely competitive and crowded marketplace.
Watch the animated version here
When designing for the desktop you can consider the end-user environment, when designing for print you can picture where the magazine will be read but when design for mobile the end-user scenarios are so varied and so far ranging that todays savvy mobile designer needs to develop an entirely different skill set.
This is the edited version of a presentation I gave at Mobile Meet Up on Tues 27th Sept about ‘10 key considerations when designing for mobile ‘. I must stress this doesn’t mean there are only 10, in fact it’s the opposite, there are many more considerations. But here are my top 10:
