Mobile
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Design an upselling mechanic for wedding cakes
TLDR: Analyse competitor apps selling wedding cakes, you identified promotions and discount opportunities, bundles and samples to nudge customers towards Pre-made packages to increase premium sales. Rreatil Challenge I was recently challenged by a prominent UK-based high street retailer to conceptualise and design an App based upselling mechanic for wedding cakes, looking for an effective solution…
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Quick Bet: UX Design for the Gambler’s Rush
Quick Bet is essential for quickly placing bets on mobile devices. Strong UX handles price changes, suspensions and signal drops without delays. This includes gracefully handling errors, red cards, penalties, and goals that can suspend in-play markets… all lead to bet cancellations. Learn how prototyping and a hands-on design approach can solve user problems.
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How to UX the hell out of Account Management
Good design is easy to digest—the brain shouldn’t have to expend a ton of energy to figure out what the heck it’s looking at. With any luck, people will just “get it” without needing a 6-section explanation.
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Take your mobile design skills to the next level
As Lead UX, it was my responsibility to satisfy specific user journey’s, demanding stakeholders and limits set by the tech Leads. I took this as an opportunity to showcase certain features, and from an Agile perspective – how they fitted both into the roadmap and overall experience.

