Fintech
In today’s crowded financial landscape, branding is more than just an edge, it’s the difference between survival and success. With a plethora of options, discerning customers in developed markets demand compelling narratives to guide their hard-earned investments. This challenge intensifies in emerging markets, where trust and familiarity with traditional banking are scarce. Deep-dive-in…
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Pay With Your Phone #7 – Make a payment via Social Media
Mobile Wallet Payment Experiences…#7 This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce is perhaps the most exciting. This post concentrates on the user journey ‘Make a payment via Social…
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Pay With Your Phone #5 – Big Ticket Purchase
Mobile Wallet Payment Experiences…#5 You can watch the animated version here Jane purchases a new TV to watch the Olympic Games Following on from my serions deadling with Pay With Your Phone #1, #2, #3 and #4, this post is about those luxury items with luxury prices. The value of voucher purchase, and the growth of Groupon have…
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Pay With Your Phone #1 – Pays by NFC
Mobile Wallet Payment Experiences…#1 You can watch the animated version here Jane gets up and travels to work by bus. Pays with NFC. When your Android phone suddenly tells you that you get a 50% discount on travel with this bus company, Groupon just starts looking a bit frivolous. But what exactly is this experience…
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“Renaissance Credit” Brand Identity
Who are Renaissance? Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world. Brief Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be…
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Hedgehogjobs.com Brand Identity
Brief: Develop the Brand ID for a new online recruitment site. To include the first touchpoint direction for all advertising, stationary and presentation material, brand guidelines and home page look n’ feel HedgehogJobs.com – Brand Guidelines PDF [6.9MB]
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“Big Box” Financial Retail Branding
Brief Following a proven concept of retail marketing and how it can be adapted to retail banking, Banco took existing high street strategy and illustrated how it could work for ‘big box’ retailing. What is “big box” retail? The phrase “big box” has become the value neutral term describing this category of retail store. Other…
Empowering users with the financial tools they deserve
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