Fintech
In today’s crowded financial landscape, branding is more than just an edge, it’s the difference between survival and success. With a plethora of options, discerning customers in developed markets demand compelling narratives to guide their hard-earned investments. This challenge intensifies in emerging markets, where trust and familiarity with traditional banking are scarce. Deep-dive-in…
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Solving complex user problems
This project successfully translated a complex real-world business problem into an initiative UX wireframe flow by using research and design tools to uncover and address critical touchpoints and pain points that led to a end-to-end (E2E) ‘Make a Payment’ journey with feature parity, respect to development Segmentation and the Integration of native and familiar patterns…
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Raising the bar for customer-facing support UX
AI-Powered Customer Service Revolution – AI is transforming customer service by offering personalised solutions, and UX plays a crucial role in creating intuitive and engaging customer experiences. By leveraging AI and focusing on UX, businesses can create a more personalised, efficient, and satisfying customer experience.
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Using proto-personas to Know your user – Pt I
Despite resource limitations, this Content Audit project successfully utilised proto-personas to gain a deeper understanding of user needs. By consolidating and refining persona data into meaningful ‘chunks’, and effectively communicating findings to stakeholders, all lead to a deeper comprehension of users for all involved. This empowered us to move forward with the next stage –…
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Pt II – Money Management App UX Challenges Explained
The second on a two-part deep-dive focussing on mobile UX design targeting seasoned designer-types, mastering Design Theory, and navigating lean Agile challenges.
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Power up your designs with dark mode trend front-of-mind
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How to design with the 2023 dark mode trend front-of-mind. Delight, speed and satisfaction are rewriting our UX playbooks in finance. A modern-day UX-er has rapidly emerged, changing the rules of the game. Part of that skill-set is the new must-have which is dark mode.
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Pt I – Money Management App UX Challenges Explained
A two-part deep-dive focussing on mobile UX design targeting seasoned designer-types, mastering Design Theory, and navigating lean Agile challenges.
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks
