Design Strategy
By bridging the critical gap between design and business divide, these strategic Case Studies demonstrate the transformative power of my UX UI capabilities that can empowers organisations to thrive. I focus on fostering a user-centric mindset, ensuring each crafted design decision delivers measurable benefits for users, stakeholders, clients, and customers alike.
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Android for Beginners
This quick start guide aimed to demystify the mobile platform and equip them with key insights from a high-level perspective.
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Disney page for Play.com
Disney Brief: Following Disney guidelines develop on-brand holding devices on a new Movie Magic More platform
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Hedgehogjobs.com Brand Identity
Brief: Develop the Brand ID for a new online recruitment site. To include the first touchpoint direction for all advertising, stationary and presentation material, brand guidelines and home page look n’ feel HedgehogJobs.com – Brand Guidelines PDF [6.9MB]
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“Big Box” Financial Retail Branding
Brief Following a proven concept of retail marketing and how it can be adapted to retail banking, Banco took existing high street strategy and illustrated how it could work for ‘big box’ retailing. What is “big box” retail? The phrase “big box” has become the value neutral term describing this category of retail store. Other…
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks