Design Strategy
By bridging the critical gap between design and business divide, these strategic Case Studies demonstrate the transformative power of my UX UI capabilities that can empowers organisations to thrive. I focus on fostering a user-centric mindset, ensuring each crafted design decision delivers measurable benefits for users, stakeholders, clients, and customers alike.
-
How to run on-site UX Workshops and make them both valuable and fun
Recently I lead a Design Thinking off-site 3-Day UX workshops to launch the discovery phase of a new product for one of if not the largest financial news organisations in the world. I’d like to share with you how I did it and lessons learnt.
-
Using Experience Maps to plot your Customer Journeys
Following the article linked above to users and proto-personas, you should now really begin to understand the who, what and why of your users. That understanding should lead to some common themes that have organically risen to the service .
-
How user personas can help crystallise the early stage design process
TL;DR; A large automotive client wanted to improve their dealer portal but the client needed guidance on understanding their audience’s needs and wants. Personas generation is a great to focus the team’s expectations and contributes to a better product and service. Contents B2B UX Case Study – Automotive Dealer Portal I was recently asked to provide…
-
Deep-Dive the UX of a Desktop website “Poker” product
TL;DR; Insights for designing a successful poker website, covering key aspects such as app download, user experience, image selection, colour palette, with an emphasises the significance of trust and customer engagement. Discover how to design strong UX secure wallet features and VIP schemes.
-
Brand logo design in 5 steps
TL;DR; The branding exercise showcasing a need for a standout, flexible, unique, and impactful logo marque. From sketching, client involvement, standardising the colour palette to finessing the design into a fully-fledged product.
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks
