From Discovery to understanding client’s goals, their target audiences, and their brand identity. I champion interviews, surveys, and competitor analysis within a compelling narrative using wire framing and prototyping, through to visual design. My goal is to create the foundations of a user-friendly interface, partnering typography, colour and imagery. This not only increases user engagement but tilts towards higher conversion rates that stack up against an improved brand image: Building trust with customers.
TLDR; Last month I posted Part I of how I designed a service integration project within the suit of financial apps for a large international retail bank and asset manager. Part II focuses on ‘My UCD Design Process’ and ‘Future Vision’ and ‘Design Systems’
TLDR; In the summer I was the lead UX designer in a time-boxed 3-month service integration project. Internally future-vision looked to position this product as the hero application within the suit of financial apps and services available at this large international retail bank and the worlds largest asset manager. This data integration would potentially push it front-of-stage.
This is a continuation from the article ‘Digging deeper to understand your users‘, I urge to read this to gain a better understanding on the UX process and concepts within this post.
TL;DR; UX Designer Insights for a successful poker website, from app download, image selection, colour palette, with an emphasises on customer engagement.
Discover how Secure wallet features and VIP schemes can benefit from strong UX.
Sports betting thrills, but trust is the ultimate winner
Sports gambling is where the big bucks is, but in order to build faith, a potential customer must feel they can trust their next gaming experience with a site that provide the complete package. That includes Poker.
Welcome
download
trust
speed
stability
The immediate nature of a downloadable client remains as attractive as ever. With trust already established, the immersive focus for this type of UX is understood.
With an emphasises on speed and stability, this a high-stakes, real-time environment needs strong Home.
Following a stringent requirement gathering sessions, wireframes are key to both kick-starting discussion and frame-working development expectations
I have recently designed a best-in-class poker website. These are my top three take-outs
TL;DR; Why is this new style of popular navigation winning hands down against old-fashioned navigation methods? Well, here’s my take on why, in eight easy sound bites.
