Category: Web design
From Discovery to understanding client’s goals, their target audiences, and their brand identity. I champion interviews, surveys, and competitor analysis within a compelling narrative using wire framing and prototyping, through to visual design. My goal is to create the foundations of a user-friendly interface, partnering typography, colour and imagery. This not only increases user engagement but tilts towards higher conversion rates that stack up against an improved brand image: Building trust with customers.
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A Frictionless Wireframe Onboarding Journey
Ditch the wireframes rock stories. Customers faced a confusing onboarding maze. Detailed UX wireframes transformed it into a frictionless journey, building trust and getting users invested. Clarity led to confidence and the winning play, a clear, secure, and personalised onboarding process building loyalty from the first click.
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Power up your designs with dark mode trend front-of-mind
How to design with the 2023 dark mode trend front-of-mind. Delight, speed and satisfaction are rewriting our UX playbooks in finance. A modern-day UX-er has rapidly emerged, changing the rules of the game. Part of that skill-set is the new must-have which is dark mode.
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Using Experience Maps to uncover user behaviour Pt II
Crafting an unforgettable investment experience within the intricate world of investor behaviour unveiled a tapestry of needs and motivations that shape financial decisions. Using Experience Mapping these insights into the customer lifecycle were uncovered and common threads exposed.
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Part II; How being more consultative can sooth the UX process – COVID Special
TLDR; Boost your workflow without breaking a Zoom sweat in this COVID-friendly remote special. Simplify KO’s, pinpoint problems, and find your perfect toolset—faster than a remote ping. Discover the limits of your daily grind. Then, unleash the life-saving power of Dual Track UX Delivery as a consultative designer.
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What I learned from facilitating a UX remote workshop – COVID-19 SPECIAL
Modern UX-ers need to skill-up, keep pushing best practice UX and do their homework when preparing for remote workshops.
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Why do tech guys love drop downs?
Traditional drop downs stifle UX in regulated financial software. They overload users with hidden options, hinder transparency, and increase cognitive load. But there are alternatives, prioritise immediacy, transparency, and champion user-centric solutions.