Category: Web design

From Discovery to understanding client’s goals, their target audiences, and their brand identity. I champion interviews, surveys, and competitor analysis within a compelling narrative using wire framing and prototyping, through to visual design. My goal is to create the foundations of a user-friendly interface, partnering typography, colour and imagery. This not only increases user engagement but tilts towards higher conversion rates that stack up against an improved brand image: Building trust with customers.

  • Power up your designs with dark mode trend front-of-mind

    Power up your designs with dark mode trend front-of-mind

    Delight, speed and satisfaction are rewriting our UX playbooks in finance. While at the bleeding edge of this digital transformation, a modern UX-er has rapidly emerged, changing the rules of the game.


    Hard Skills:

    Journey Mapping

    Research

    Visual Design

    Soft Skills:

    Empathy

    Collaboration

    Critical Thinking

    Full List →


    Strong UX has taken modern banking to the next level

    Designing an ecosystem that can scale to deliver multiple connected products is really the ultimate UX/UI case study. Part of that skill-set is the new must-have that is dark mode.

    Here is my take on this new visual aesthetic.

    MYBANK* Europe – 3.8 million retail banking clients

    This case study is based on MYBANK*. As part of a broader digital transformation, I led full-throttle Discovery sessions laying the UX foundations for this region’s third-largest banking group, with total assets at CHF 229 billion;

    • 120-person strong team
    • 1-2-1 Leapfrog Workshop
    • A demanding 3rd party agency

    Goals and How-to retool

    The goal here is to give back to the design community a mindset for transitioning handcrafted light-mode UI, to the dark side. As this mode has become the new black, UX / UI designers need to re-tool themselves with the skills to set effective palettes, to design in context and to know the rules or at least know how to break them.

    Using dark mode as default

    Designing with a predominantly dark palette, swapping out light backgrounds, lightning text and icons has more recently become a non-negotiable design requirement with today’s clients. For mobile I get it, all apps should have both light and dark UI — or day and night themes that switch automatically. But what happens when your users are purposely choosing dark mode – all the time?

    How dark mode has crept up on us

    Early computer systems were always in dark-mode as characters were inverted. The Mac brought WYSIWYG and what we now know as light mode, or ‘printed paper’ mode. This became the default, with designers rarely even thinking about other colour palettes.

    Although prevalent in certain digital environments, ‘dials-and-lights’ interfaces (car dashboards spring to mind) have always been dark, controls and readouts follow established dark patterns.

    An app with a dark palette consumes as much as 90% less energy, especially with AMOLED screens. For battery saving reasons there is enough justification for your clients to build in design capacity for this mode. Be mindful of your users’ environment, a bright rectangle glaring at them in a dim room is not good.

    Most streaming-video services default to dark mode as users do much of their viewing at night. This is why TV have dark bezels – right? Dark backgrounds reduce the overall brightness of the display, so can be used in any lighting condition. A typical dark-mode page is five times less bright than exactly the same content in light mode.

    Defining a dark colour palette 

    Designers have been reducing contrast in light-mode for years.

    Black text is rarely black anymore
    (and not just disabled text)

    Note the emphasis is on contrast. The term colour contrast is misleading. To give context, let’s map out a mini deep-dive on colour theory.

    Quick recap on colour theory

    • Hue—The spectrum on which a colour appears.
    • Saturation—How intense a hue appears.
    • Brightness—The amount of black or white that is added to a colour.

    To most designers, developers, and product managers—the term colour means the hue part only. Red or green, for example. Contrast implies that contrast relates to hue, but it does not. Contrast indicates the difference in brightness levels of two elements. 

    Small differences equal low contrast, large differences high contrast – so contrast is a comparison.

    Contrast in Dark Mode

    When dark-mode palettes are implemented properly, their low overall output should provide extremely high contrast, without anyone on a project team worrying that the display is too harsh.

    But you still need to keep the contrast as high as possible, which trips up a lot of designers. Dark-mode design suggestions, guidelines and inspiration sites too often throw away everything we know about colour theory, especially; 

    • Contrast
    • Visibility
    • Readability
    • Universal design

    Don’t start with a black palette

    A quick, easy way to start creating a dark palette is to create shades and tints of all your colours.

    Keep the hue and saturation, change the brightness.

    Colour theory tip

    • Shade = adding black to the colour.
    • Tint = adding white i.e, pink is a tint of red.

    How-to build a powerful dark colour palette

    1. Choose another dark colour from the palette as a background (or make a shade of one)
    2. Create shades of all your colours i.e. adding black to the colour.
    3. Use a number of dark hues for backgrounds making branded elements pop.
    4. Instead of just using lines or grayscale, use various dark shades of the brand’s principal colour to set-off sections.
    5. Finally, check contrast in a dark room with real users.

    Even Google suggests very dark, highly saturated accent colours, but with lots of very low-contrast, grey backgrounds. Discarding simple lines around card edges and replacing them with dark-grey backgrounds doesn’t solve the contrast argument. Of course, this is just one opinion (albeit the worlds’ largest search company)white key-lines can work as well.

    Grey is not the only fruit!

    Hollow icons for available tabs and solid icons for the selected tabs, while not a colour theory issue, is an effective way to differentiate them. Using simple text for tabs, in grey or red is an issue for the colourblind, not acclimated to night or glare.

    Bad contrast impairs readability and users become confused when part of the page scrolls, but other parts do not. Contrast and differentiation is not just text and icons but the entire experience.

    Conclusions on dark mode UX

    Enable iteration by employing a high-impact Design System with global reach

    Personalising a gold-standard, multi faceted, flexible Design System, empowering over 220 global organisations, employing a 6 sections, over 500+ components, catering for 3 industry-standard digital platform

    From foundational elements like typography, to light and dark colour mode across all tokens, icons and logo, a rich library of icons to container, cover and sheets, to selectors components, drop downs, empty states, models, navigational and informational elements.

    Modern UX designers should champion dark mode as the default option for mobile apps. Embracing this trend not only aligns with user preferences but also enhances the app’s visual appeal and overall user experience;

    Not just about style

    Design choices such as a colour palette have enormous implications around usability and perception.

    Design basics

    Size, spacing, and contrast in dark-mode are still critical.

    Test, test and test again

    Don’t forget to test your solution in a real-world environment (i.e a dark room). Try to understand how people would use your product, and make sure you’re designing for their context and their needs.

    RussellWebbDesign: Get your fill of UX trends, case studies and best practice
  • Using Experience Maps to uncover user behaviour Pt II

    Using Experience Maps to uncover user behaviour Pt II

    TLDR: Reveal a tapestry of needs and motivations that shape financial decisions. Using Experience Mapping to uncover insights into the customer lifecycle and expose common threads.

    Contents


    Hard Skills:

    Journey Mapping

    Research

    Visual Design

    Soft Skills:

    Empathy

    Collaboration

    Critical Thinking

    Full List →


    Please note; for client confidentiality sensitive parts of all imagery has been pixelated. All work is copyright ©RussellWebbDesign 2023

    This article builds upon the previous post ‘Get to know your users better‘. For a more comprehensive understanding of the UX and Service Design process that led to this point, I encourage readers to refer back.

    Visualise the Journey

    From Common Themes to Experience Mapping

    You should now really begin to unravel the who, what and why that define your target audience. Now there is an opportunity to unearth the common themes that weave through their experiences, transforming them into actionable insights through experience mapping.

    Generic heat map, or Experience Maps showing user needs, problems and goals. Transform these themes into actionable insights that will guide the design process to resonate with the needs of your users.
    Generic heat map, or Experience Maps showing user needs, problems and goals. Transform these themes into actionable insights that will guide the design process to resonate with the needs of your users.

    Applying mapping techniques to personas types

    Shifting the traditional application of an experience map and focussing on the customer lifecycle particular to this financial services customer, more insight and understanding was surfaced by categorising the needs, problems, and goals distinct to an informed personas-type actioning a focussed single, representative task. These were segmented into emotions and motivations.

    In the details with Investor Type #1

    Plot what emotions a particular segmented persona was experiencing across a single representative task
    Plot what emotions a particular segmented persona was experiencing across a single representative task

    Investor type #1 persona – “I want to quickly get to the details of a fund” categorised how they were orientated through the digital experience and uncovered how to attract, engage, orient, and retain this specific persona. 

    The mindset of Investor Type #2

    By analysing how well the current design met these needs, we uncovered opportunities to attract, engage, and retain this valuable persona.
    Analysing the current design and uncover opportunities to attract, engage, and retain this valuable persona.

    Investor type #2 personaEasily justify that a fund is performing also followed the control. Beginning with Orientation, linked to defined buckets and evaluating needs around investment philosophy, financial storytelling and model portfolios, for example. Identify what Attract mechanism drew them in and if ease-of-access to data influenced their decision-making process.

    Empowering Investor Type #3 with Confidence

    The 'Retain' narrative: Develop a more comprehensive understanding of investor needs and motivations, paving the way for a more tailored and effective digital experience.
    The ‘Retain’ narrative: Develop a more comprehensive understanding of investor needs and motivations, paving the way for a more tailored and effective digital experience.

    Investor type #3 personaGuide me and make me feel in control when investing builds on the Retain narrative, examining how the digital experience addresses their need for support and guidance. From an Invest and Help perspective, how Risk is demonstrated and how to cultivate Trust empowering them to navigate the investment landscape with confidence.

    Type #4; The insider scoop

    Identifying opportunities to enhance the "Help" and "Invest" narratives, providing clear guidance, personalised recommendations, and transparent risk information.
    Identifying opportunities to enhance the “Help” and “Invest” narratives, providing clear guidance, personalised recommendations, and transparent risk information.

    Investor type #4 persona had the need to “Provide easily accessible information to reassure my position” as a corporate user. Touch points pushed to ’encouraged a long term time investment,’ and ‘establishing the real truth was behind the marketing efforts’. The needs and wants of this user all stemmed from cutting through the noise and showing insider industry knowledge for trends and success.

    The combined heat map

    Combined heat map: Highlighting the priority needs and common themes included storytelling, transparency and easy-to-understand content
    Combined heat map: Highlighting the priority needs and common themes included storytelling, transparency and easy-to-understand content

    Unifying insights to prioritise needs

    The combined heat map elevated the investor experience and fostered stronger relationships with clients and customers, empowering them to achieve their financial goals.

    Priority touch points

    This highlighted insight from the proto-persona grouped to Thinking and Doing actions during the activity; How our audience behaved within each section of the customer lifecycle.

    User needs by lifecycle

    By further analysing the results reveal traffic light priorities. Here I have only shown one persona group.

    By aligning content with user needs and ensuring stakeholder buy-in, this organisation can create a more impactful content strategy that drives business growth and enhances user experience.

    Next steps

    By aligning content with user needs and ensuring stakeholder buy-in, this organisation can create a more impactful content strategy that drives business growth and enhances user experience.

    Please note; for client confidentiality sensitive parts of all imagery has been pixelated. All work is copyright © RussellWebbDesign 2023

  • Part II; How being more consultative can sooth the UX process – COVID Special

    Part II; How being more consultative can sooth the UX process – COVID Special

    TLDR; Boost your workflow without breaking a Zoom sweat in this COVID-friendly remote special. Simplify KO’s, pinpoint problems, and find your perfect toolset. Unleash the life-saving power of Dual Track UX Delivery. ‍ 

    This is Part II of a two-part article looking at improved Ways of Working from a consultative UX perspective. Please visit Part I: How being more consultative can sooth the UX process – COVID Special to where I focused on;

    • Simplifying the KO process
    • Defining problems to solve
    • Tools and their limits

    Real world examples

    Product inconsistencies

    Moving on from the KO process and tool limits (see Part I). Part II drills down on real world ‘quick wins’, tracking tasks and signposting. Conclusions will sum up.

    Labelling and Buttons

    Focus on your speciality, and reach out when you need help
    Focus on your speciality, and reach out when you need help.

    ‘Quick wins’, including consistency like tracking labelling decisions (with accountability) and pressing the right primary (or secondary) buttons should be your focus as a consultative UX designer.

    This visual how confusion over two descriptions. Custom mapping within DBS is a complicated animal so learn on your front-end developer who has the skills to explain payment endpoints much better than any creative.

    When mental models don’t align

    Identical terminology should be used in prompts, menus, and help screens; and consistent colour, layout, capitalisation, fonts, and so on, should be employed throughout.
    Use the Gestalt ‘Law of Similarity’ principle and keep parallel screens similar.

    The “Law of Similarity” states that elements tend to be perceived into groups, if they are similar to each other. Meaning if you have elements with the same functionality, meanings and hierarchy, they should be visually similar. 

    (more…)
  • What I learned from facilitating a UX remote workshop – COVID-19 SPECIAL

    What I learned from facilitating a UX remote workshop – COVID-19 SPECIAL

    TLDR; Modern ux-ers need to skill-up, keep pushing best practice and do their homework when preparing for remote workshops. Adapt with more structured activities, beef-up the tech and deliver digitally with feedback and collaborative tools.

    From the T-shaped designer to a online creative technologist

    business

    Technoligy

    MArketing

    Developemnt

    As worldwide events are changing everyday life, so are the expectations of today’s experience designer. This designer is becoming more of a conduit between business and tech, between marketing and development. Linking these disciplines together is the UX expert, whether that be instituting Design Thinking or facilitating workshops, the bar is getting set higher and higher and today modern UX’er needs to be ready, and needs to be T-shaped.

    For the past few years User-Centered Design (UCD) and Lean UX has been top of my agenda and prioritising the very best elements of those ideologies is a skill I’m fine-tuning everyday. UX Workshops, in their many different guises are designed to empathise, to understand and then lead on towards a POC or some flavour of a prototype. This has many benefits from collaborative thinking through to group alignment and collective contribution. Like ideation and journey mapping all in a face-to-face collaborative style.

    Empathise to get a better understanding of the problem to be conquered. Use activities like ‘Ask the experts’ to gain insight into user needs – set aside personal assumptions and focus on defined problems. Ideate and generate logical ideas that lead to creating an inexpensive test product (prototyping). Fail early, iterate and make your product inherently better.

    In these more challenging times, how do we design professionals help to facilitate that collaborative nature from behind a computer screen and without having that face-to-face connection? Build relationships with teams distributed across the country or globe and communicate the value of journey mapping while engaging people in the process is even more challenging, especially when those people can’t witness the actual activity. Ideation and mapping exercises over-the-wire is a challenge so here is my perspective following a recent remote workshop I chaired with a real estate client.

    Pre workshop – Be like a boy scout

    PREPARE

    Agenda

    Links

    I’ve said in previous articles, you roughly need twice the presentation time for preparation and this is equally true when you’re delivering the remote flavour of a UX workshop. Leading from the front as a facilitator and as a creative technologist ultimately the success of a remote workshop does revolve around the technology you have to hand. Make no assumptions, if your connection is not strong enough or your cameras are not clear enough the success of your remote workshop is that risk. 

    Ensure you have a quiet, comfortable and illuminated room

    Think about a headset with the microphone and also about the best video conferencing solution.

    Ensure your default check boxes are all ticked here.

    Setting the Stage

    Include an agenda to manage expectations

    Following intros, the ‘Product / Feature Vision’ is first up. ‘The Challenge’ preceeds a best practice master-class on the product or feature area. Another short intro into my UCD process I then asked ‘My five big questions’ followed by a personas session. Features leading to a genuine ‘Nice to have’ discussion also helps manage expectations. This leads perfectly into a Mapping and Ideation. Keep to your agenda, its important.

    Unfortunately, you won’t have those two minutes pre-KO to ask about the weather and to build bridges, so make sure introductions are timetabled.

    Keep the conversations flowing by including the Product Vision and The Challenge Definition as early pieces on your agenda. The remote nature of these first interactions are crucial, it’s important to allow all to contribute and keep the conversation flowing by re-iterating;

    • What has been done
    • What we are doing
    • What we will do.

    Elevate the Baseline

    Asking the right questions early helps set the stage. What problem are we trying to solve and can I have the big picture? Who are the User types and the Persona and what are their pains and gains. What are the project aims and how do we measure success? A good question to ask is why use this feature and not an alternative? 

    It’s important to gauge the creative intelligence on the people in the virtual room. This should come both from your research of the attendees pre workshop, and by calling out by name to promote engagement, asking people for their introduction at the top of the hour. My experience says go with the lowest denominator and bring everyone up to speed on process, on base level concepts behind Design Thinking and on how collaborative session usually work and ask the big questions.

    • What problem are we trying to solve and can I have the big picture?
    • Who are the User types and the Persona and what are their pains and gains.
    • What are the project aims and how do we measure success?
    • Why use this feature and not an alternative? 
    • What is you question to the group?

    Don’t forget to share pre-prepared documentation or links to aid further reading across your comms channel of preference.

    Keep your process, but adapt

    Personas

    Journey Mapping

    FEature list

    Charting the steps through this journey begins with search and select, then the user can choose the time, with options for the users showing available spots in the next week. Booking information should all the information that the contractor needs and finally the journey ends with the confirmation email and/or a text message.

    Activities like early hypotheses session, through to personas building, demo’s and deep dives into feature lists discussion all still have their place in the remote workshop scenario – they just tweaking to ease them through. Everyone must understand the purpose and the outcomes of your activities. For instance customer journey mapping; recognised as one of the more challenging workshop activities especially amongst debutante participants I recognised I had to most of the heavy-lifting myself.

    My goal for this instance was to quickly understand the current journey within a limited time, involve as many internal stakeholders from bus dev, legal, CS to engineering.

    Have at hand your collaboration doc, detailing activities with timings and outlining techniques. This acts a guide through all your calls and should be shared on screen and as a single point of truth when concluding the workshop. My take out here is keep it simple, use bullet points and subtle branding.  

    Google Docs is your friend here. It’s also a good idea to later move your visual findings to Mural and Miro (formerly RealTimeBoard)

    Ideation, in a low fidelity way

    SHARE BOARDS

    CHAT & messenger apps

    Initial first stage ideas from modal windows to small reveal to large reveal concepts. All helped lay the foundations in a low fidelity, if less collaborative, way.

    When mostly everyone is remote, take advantage of Real-time board or Muraly or Sketchboard. Even splitting participants into columns on Google Sheets and allowing real-time contribution is a workable solution.

    For instance, a spontaneously pencil sketch can be captured on your mobile and shared relativity instantly across Slack, great for what I call remote ideations. These can then be cataloged in your collaboration doc and / or uploaded to your Miro board.


    Digital Prototyping from the Digital Experts

    Taking the very best of concept #2 enabling the user to both see availability but also to drill-down and add must-have functionality. Also cherry picking elements from #4 and solving the visibility of contractor availability.
    Taking the very best of concept #2 enabling the user to both see availability but also to drill-down and add must-have functionality. Also cherry picking elements from #4 and solving the visibility of contractor availability.

    There is a benefit to being digital designers thinkers in a digital world. So take advantage of this when building and eventually sharing what is in most cases, a digital prototype. Use industry standard tools your clients should be familiar with that can aid both sharing and collaborating within a remote environment.

    You should still be starting with low fidelity sketches from you Ideation Sessions (see earlier) but eventually this will lead to the big reveal. InVision is my weapon of choice here, it’s quick, it’s collaborative and it’s becoming the industry standard.


    Post workshop wrap-up 

    Personal details

    Pre-registration

    Feedback and comments will help shape and strengthen future workshops.

    In true 360 fashion and in the spirit of UCD from my remote perspective it is good practice to reach out to evaluate the effectiveness of the workshop. Ask for assistance in completing an evaluation and eave the door open to respond say within a limited time period to keep the data fresh.

    There will always be pitfalls to this type of distance collaboration, my key take-outs are;

    • Reduce friction by introducing activities more appropriate
    • Tell your team what you are about to do
    • Tell them what has been done
    • Follow your script, set out in your collaborative doc

    Finally, inform the team that there is a central repository (Dropbox or Miro or other cloud share is ideal for this) and ensure all have access; this becomes a great place to dump visuals, photos, text files or movies. This is also a great place for the collaboration doc which eventually evolves into your UX report.

    So, have fun by keeping the dynamics high, reducing distractions don’t forget to learn yourself and document religiously. Ramp up your note-taking skills, you’re going to need them!

    Appendix

    Your remote toolbox*

    • Google Docs, Sheets and Slides – the go-to applications for collaboration.
    • Real Time Board — A remote whiteboard tool for stickies and comment
    • Go To Meeting / Zoom — Video conferencing that allows you to show slides and record screens.
    • Slack – Document your chats, and share group or personal videos.
    • uxpressia.com – Online journey maps and personas

    * Please note this toolbox is by no exhaustive. This industry is was booming and pivoting every day.

  • Why do tech guys love drop downs?

    Why do tech guys love drop downs?

    TLDR: Traditional drop downs stifle UX in regulated financial software. They overload users with hidden options, hinder transparency, and increase cognitive load. But there are alternatives, prioritise immediacy, transparency, and champion user-centric solutions.

    Recently I’ve been involved with implementing Design Thinking and best practice UX for a heavy technical suit of applications. Although I’m pushing collaboration and inclusivity, especially with the developers, I can recognise that look in their eye when I’m evangelising best practice and stressing user’s needs and wants.

    It’s not their fault.

    To give you a snapshot of this established and mature Agile team, we need to step back. Within a heavily regulated financial development environment, tech guys concentrate primarily on tech functionality. Task orientated user flow (UX) followed by aesthetics and that ‘delight’ moment (UI) very much take very a back seat.

    When select menu has less than 7 options it suffers from a lack of up-front information.

    So cycling back round to the title of this post, I get constantly asked “Please can we use a drop down here’. I’m not Mr Anti-Dropdown but I always ask why?

    Let’s NOT use a drop-down

    Drop-downs seems to be a one-stop shop killer solution for every developer’s requirement. We have a registration form to design, and there is a question about gender. M or F, ‘Lets use a drop-down’. A news article page within a CMS where an editor can choose a collection of background brand colours; ‘Lets use a drop-down’. A mobile home page with three sections, ‘Lets use a drop-down’. Although not so much with iOS developers, it seems this breed have a tighter aesthetic.

    For a better UX experience, be transparent with your users. Show them their choices rather than hide them behind a drop-down.

    The ‘why not’ revolves around these three simple points;

    1. Hiding selection choices behind a drop-down isn’t best practice. Especially when there is the on-screen real estate available.
    2. Displaying the user choices adds immediate vision and scope, reduces the cognitive load and allows the user to see their destination.
    3. For consistency across platforms, would that mean a drop-down on iOS devices – now you Apple fan base out there love your Apple T-Shirts and the WWDC Conference, but it doesn’t dictate best practice UX? This would not be my recommendation – especially the ‘nasty’ native iOS touch drop down.

    I can fully appreciate when you have a selection of more than say 6 – 8 items (this number varies) then you should default to drop downs. But the bigger question is; If you could provide an option for the user to click straight through, where they can see all their choices at a single glance, and you have the on-screen real estate the you should absolutely push for a more transparent solution.

    The 100 option drop-down

    Allow your users to starting typing to narrow their choices and then offer them a limited and tailored number of selections.

    A classic example is the auspicious country-selector with it’s 100 options. There is no no quick and easy overview option. And those of you from an ‘United” country, well it is potluck whether you’ve been bumped to the top or your country is listed by one of its other names. My preferred choice is to use auto complete menu instead – need visual

    When select menu has less than 7 options it suffers from a lack of up-front information. The user has to click in order to see the available options.

    So what’s the definitive best practice answer then?

    When to use on desktop

    Use radio buttons for choices under 7

    For web you should use radio buttons when choices under 7. Your users will be able immediately scan how many options they have and what each of those options are, without clicking (or typing) anything to reveal this information.

    This is particularly true for the ‘Please select your gender question’. At the start for the 21st century there are definitely under 7 choices here, so please use radio buttons.

    Use Mobile convenient add-ons to boost your productivity

    Type “Af” and Afghanistan, Central African Republic and South Africa drop-down

    User are discouraged by the perception of many taps. There is always the ‘fat finger’ issues, but more importantly today mobile savvy Gen X, Y or Z, who interact everyday with data driven (server side) continual validation apps. Always-on spell check, auto fill name and address field and real time dynamic delivery options for example. This is especially true on the smaller screen – speed, convenience and time are crucial factors when completing tasks.

    Conclusion

    Avoiding dropdown menus is a crucial design pattern on mobile platforms. Is there a faster alternative, better UX choice to reduce usage errors.

    Experienced developers are a great resource. As a future thinking UX-er you should always challenge, ask the right questions and be the user; Does this control choice make my life easier?

  • Wire-framing for the larger to the smaller screen

    Wire-framing for the larger to the smaller screen

    TLDR: Following on from my recent ‘How user personas can help crystallise the early stage design process’ post, here the focusses is on realising wireframes and responsively design. This post looks at providing a snapshot of how to visualise the findings and create an experience for both desktop and mobile.

    The Challenge

    The focus here is on strengthening the sales staff understanding, how to cross-sell and provide a tool to effectively push leads through to conversion.

    Primary user goal

    These wireframes concentrate on the lead generation in the automotive industry but these principles are clearly transferable.

    (more…)