Category: Web design
From Discovery to understanding client’s goals, their target audiences, and their brand identity. I champion interviews, surveys, and competitor analysis within a compelling narrative using wire framing and prototyping, through to visual design. My goal is to create the foundations of a user-friendly interface, partnering typography, colour and imagery. This not only increases user engagement but tilts towards higher conversion rates that stack up against an improved brand image: Building trust with customers.
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Raising the bar for customer-facing support UX
AI-Powered Customer Service Revolution – AI is transforming customer service by offering personalised solutions, and UX plays a crucial role in creating intuitive and engaging customer experiences. By leveraging AI and focusing on UX, businesses can create a more personalised, efficient, and satisfying customer experience.
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A Frictionless Wireframe Onboarding Journey
Ditch the wireframes rock stories. Customers faced a confusing onboarding maze. Detailed UX wireframes transformed it into a frictionless journey, building trust and getting users invested. Clarity led to confidence and the winning play, a clear, secure, and personalised onboarding process building loyalty from the first click.
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Power up your designs with dark mode trend front-of-mind
How to design with the 2023 dark mode trend front-of-mind. Delight, speed and satisfaction are rewriting our UX playbooks in finance. A modern-day UX-er has rapidly emerged, changing the rules of the game. Part of that skill-set is the new must-have which is dark mode.
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Using Experience Maps to uncover user behaviour Pt II
Crafting an unforgettable investment experience within the intricate world of investor behaviour unveiled a tapestry of needs and motivations that shape financial decisions. Using Experience Mapping these insights into the customer lifecycle were uncovered and common threads exposed.
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Part II; How being more consultative can sooth the UX process – COVID Special
TLDR; Boost your workflow without breaking a Zoom sweat in this COVID-friendly remote special. Simplify KO’s, pinpoint problems, and find your perfect toolset—faster than a remote ping. Discover the limits of your daily grind. Then, unleash the life-saving power of Dual Track UX Delivery as a consultative designer.
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What I learned from facilitating a UX remote workshop – COVID-19 SPECIAL
Modern UX-ers need to skill-up, keep pushing best practice UX and do their homework when preparing for remote workshops.