3,185 Images // 45 CDs // 528 Pages // 158x158mm
A collection of life moments images interwoven with various observations relating to some interesting influences and influencers from around the world
Category: Logo Design
Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
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“Difference” Photography Magazine
Client: image100 / Corbis
Brief:
Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media.
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Dragonhead Consultancy – Stationery Suite
I was recently involved with a private client of mine looking to 'refresh' not only his brand image but also re-design his logo marque. With my routes in print I happily guided the client through the process - from concept to print. Here are the result.
Colour Palette
Achieving these colours, exactly, across the stationery suite proved to be the principle sticking point. Here, liaising directly with the printers is important. And don’t be afraid to reject deliveries that are not quite right – this is your brand and as its key guardian your stationery suite should be spot on.
Stationery suite
Before you Design Nazis jump down my throat, these print ready visual show the bleed (blue line) and trim (red line) of one side of the business card. I know they are a little distracting, but please see through them here!
Business Cards
Information side
Brand / Logo marque side
Compliment Cards
Letterheads
dragonheadConsultancy-StationeySuiteProof3Final stationery suite
Get in touch
This is but part of a selection of design articles Russell Webb Design generated for the creative community out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk
If something has peaked your interest. Please leave a comment below.
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“Big Box” Financial Retail Branding
Brief
Following a proven concept of retail marketing and how it can be adapted to retail banking, Banco took existing high street strategy and illustrated how it could work for ‘big box’ retailing.
What is “big box” retail?
The phrase “big box” has become the value neutral term describing this category of retail store. Other names include “superstores,” and “large format stores”. Typical characteristics include the following:
- Retail stores selling a variety of goods and services, usually including clothing, consumer goods, and groceries
- High-volume, high-efficiency business model that emphasises low prices on everyday consumer needs
- Buildings of at least 50,000 square feet, ranging up to more than 200,000 square feet.
- Mostly windowless, roughly rectangular, usually single-story buildings
- Standardised formats used by most or all stores in the chain
- Large, free, usually outdoor parking lots
Rationale
Emerging economies and countries with the space have jumped on this concept. Positive include , free parking, lower prices and jobs for people who work in the stores.
Get in touch
This is but part of a selection of consumer experiences russellwebbdesign generated for differing retail companies. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk
If this, or any other post has peaked your interest, please leave your comments below
