Russell Webb Design

Category: Brand Design

These principles can be observed in the work of the pioneers of the practice of visual brand identity design, such as Paul Rand, Chermayeff & Geismar and Saul Bass.

‘Revisiting’ a Price Comparison Restaurant Finder App

Insight

Many years ago, while conceptualising mobile experience for a London-based creative agency I proposed the following for a price comparison client. I wanted to post it here to illustrate how this type of creative has chnaged since back in the day. I love the mention of the App Store as being an ‘exciting place’, but more importantly I retrospectively enjoy the fluid hand-drawn presentation style I had back then. Read on for more old school insight!

Insight

Moneysupermarket (MSM) have a strategy to leverage their comparison brand and branch out into the App market. This is a very exciting space and MSM are keen to increase their presence.

Brief

Utilising the API source from Moneysupermarket, deliver a real WOW experience for leveraging to the Moneysupermarket brand a hand-held and convenient way to find a pizza near you. This app will be section designed, filtering out pizza types and sizes, allowing the user to access special deals and discounts relative to their location and providing a unique ‘radar’ feature for locating pizzas.

MSM offer a difficult branding experience. Purely because the logo and the values of the company contradict each other. Clearly for a unified brand experience there needs to be some consistency – as MSM are generating a family of iPhone Apps, the same (or brand) should run across all interfaces. This App revolved around the red wine colour.

Loading Screen

Following the suite of application already in existence this home page uses a brand texture while re-enforcing the new icon.

Home

‘Hot Deal’ and ‘New Offer’s are previewed via a carousel, the phone location software allows for offer nearst to you and feeds the ‘Latest Deals’ – all feed direct to the home page.

Pizza Price Compare

Selecting a slice size and topping the app then uses the MSM customised API source to find pizzas set to that criteria.

Radar

Adding a certain element that is both fun and ‘gimmicky’ the radar screen rotates and blips on finding the pizza near you.

Registration page

Adding your postcode and email address allows for MSM to feed your voucher and supply the user with an improved experience.

Pique’d your interest?

This is but part of a selection of design information russellwebbdesign generated for the creative community out there. Please contact me further to discuss how your brand can benefit from the new channel: info@russellwebbdesign.co.uk

If something has peaked your interest. Please leave a comment below.

20/07/2011
Pay With Your Phone #3 – Lunch offer

Mobile Wallet Payment Experiences…#3

You can watch the animated version here

Jane looks at her app to find an offer for lunch.

Restaurants are able to tailor deals by the hour and stores or services can offer discounts in real time. Consumers can take save a money AND have a unique experience. For mobile wallet solutions, this type of new service offers a way to differentiate from the small army of daily deal sites now flooding the market. See how Groupon do it here

Jane is an avid shopper and is always interested in sales and discounts

She receives the weekly offers from her installed Payment Card mobile app

Jane’s latest transactions show purchases at pasta and pizza parlours

She gets a

notification of a new offer

A great offer appears that fits her perfectly

She pays for the offer and has a special deal on a catch-up meal with her friend

This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk

You can preview the mini-presentation here or via our You Tube Channel here

If this, or any other post has peaked your interest, please leave your comments below

21/06/2011
Pay With Your Phone #2 – Check Your Balance

Mobile Wallet Payment Experiences…#2

You can watch the animated version here

Jane checks her bank balance on her way to work.

Mobile banking users with smartphones check their accounts on average 18-20 times a month – compared to an average of six times a month for those accessing their accounts via online banking. see more

Jane is on the bus. She wants to check her balance before making any purchase

She gets her phone out to use the onscreen widget

After holding her finger over the appropriate icon, her balance is displayed

This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk

You can preview the mini-presentation here or via our You Tube Channel here

If this, or any other post has peaked your interest, please leave your comments below

14/06/2011
Protected: 3D Concept App for for UK broadcaster

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Protected: Brands and Mobile – Volvo Customer Journeys

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“Renaissance Credit” Brand Identity

Who are Renaissance?

Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world.

Brief

Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be from lifestyle to premium style, but must be appropriate.

Focusing on high-opportunities from the emerging and frontier markets, Renaissance Group is not a traditional finance and investment institution. The new brand must symbolise their ability to build businesses, provide value-added strategic advice and manage assets in these markets.

What they do?

Renaissance Capital is the leading independent investment bank operating in Russia, CIS, Central & Eastern Europe, Africa, Asia and other high-opportunity frontier markets. Renaissance Capital is a trusted advisor to governmental, corporate and institutional clients in its core investment banking offerings: M&A, equity, debt, structured solutions and derivatives.

My Client

Renaissance Credit, the consumer finance business of Renaissance Group, is a leading player in the fast-growing consumer finance markets in Russia and Ukraine with more than 4mn clients.

05/04/2011