Category: Brand Design

These principles can be observed in the work of the pioneers of the practice of visual brand identity design, such as Paul Rand, Chermayeff & Geismar and Saul Bass.

  • “Renaissance Credit” Brand Identity

    Who are Renaissance?

    Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world.

    Brief

    Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be from lifestyle to premium style, but must be appropriate.

    Focusing on high-opportunities from the emerging and frontier markets, Renaissance Group is not a traditional finance and investment institution. The new brand must symbolise their ability to build businesses, provide value-added strategic advice and manage assets in these markets.

    What they do?

    Renaissance Capital is the leading independent investment bank operating in Russia, CIS, Central & Eastern Europe, Africa, Asia and other high-opportunity frontier markets. Renaissance Capital is a trusted advisor to governmental, corporate and institutional clients in its core investment banking offerings: M&A, equity, debt, structured solutions and derivatives.

    My Client

    Renaissance Credit, the consumer finance business of Renaissance Group, is a leading player in the fast-growing consumer finance markets in Russia and Ukraine with more than 4mn clients.

  • Protected: International Games Developer – Mobile Web and iPhone Concepts

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  • A2 Mailer Poster Concept

    For New Toy (MiG Mobile Interactive London)

    Developed as a concept only, this A2 poster piece captures the more experiential and design-led projects the company NewToy, a subsidiary fo MiG (Mobile Interactive Group) became renowned for.

    newToy London 4fold_Page 1
    newToy London 4fold_Page 1
    newToy London 4fold_Page 1
    newToy London 4fold_Page 1
    newToyLondon-4fold_Page_2
    newToyLondon-4fold_Page_2
  • Urban Design Proposal – Tower Hamlets County Council

    Brief:

    • cover – 250 gsm Challenger offset
    • inside pages – neusiedler 100 gsm
    • 10mm No 7 SILVER wire bind
    • full CMYK throughout
    • 20 run

    “Area Action Framework for the City Fringe, Isle of Dogs and Leaside”ZBT-Tower-Hamlets-Tender-Doc-1 (more…)

  • Key Stage 2 Disco

    Option 1

    The Diamond Swirl by Myia

    2015_01-KS2_Disco_v1.1

    Option 2

    Aztec Adventure by Priya

    2015_01-KS2_Disco_v1.2

    Let me know your thoughts – ideally, we would choose one background image for this promotions and another for the Meet The Parents