Brand Design
These principles can be observed in the work of the pioneers of the practice of visual brand identity design, such as Paul Rand, Chermayeff & Geismar and Saul Bass.
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Using proto-personas to Know your user – Pt I
Despite resource limitations, this Content Audit project successfully utilised proto-personas to gain a deeper understanding of user needs. By consolidating and refining persona data into meaningful ‘chunks’, and effectively communicating findings to stakeholders, all lead to a deeper comprehension of users for all involved. This empowered us to move forward with the next stage –…
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Power up your designs with dark mode trend front-of-mind
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How to design with the 2023 dark mode trend front-of-mind. Delight, speed and satisfaction are rewriting our UX playbooks in finance. A modern-day UX-er has rapidly emerged, changing the rules of the game. Part of that skill-set is the new must-have which is dark mode.
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Digital. Social. Lottery.
Recently I have been working with a small team, pushing UX innovation and engagement to attract and retain players for a digital lottery provider.
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How to launch a digital product using social channels
Fostering a close working relationships with your client and presenting with constructive feedback is important when building trust and is key to producing better work
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Part II – Designing a Secure Document Repository; Case Study 2019
Second case study post on how I designed a secure repository for large bank. Here I focus on ‘My UCD Design Process’ and ‘Future Vision’ and ‘Design Systems’
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks