Russell Webb Design

Category: +Featured

Featured content shines a spotlight on the cutting-edge and most innovative projects making waves in the world of UX. These projects delve into the exciting frontiers of UX and UI design, showcasing my versatility across diverse industries, from fintech and healthcare to fast-transactional gambling and recruitment technology.

  • 8 reasons why you should use sidebar as navigation

    8 reasons why you should use sidebar as navigation

    TL;DR; Why is this new style of popular navigation winning hands down against old-fashioned navigation methods? Well, here’s my take on why, in eight easy sound bites.

    Contents

    01. Users are familiar with desktop left navigation patterns

    This is difficult to implement with such small real estate. Sidebar solves and provides for with this problem.

    8reasonsToUseTheSidebarIcon4
    (more…)
  • Branding an iPad Casino App

    Branding an iPad Casino App

    1.0 Aims and Objectives

    To produce the best-in-class iPad and iPhone App for playing slots and table games.

    Recently I was involved in conceptualise and leading the UI for a iOS casino App for both iPhone and iPad.  I’m not going to detail all design decisions here but walk you through my perspective on why branding for this product is so important and why the decisions made differentiate it enough to stand-out in what is already a fiercely competitive and crowded marketplace.

    (more…)

  • Design and create a ‘best-in-class’ mobile web site

    Design and create a ‘best-in-class’ mobile web site

    TL;DR;

    From task efficiency to leveraging the company’s USP. This E2E Case Study includes stakeholder management, design principles, navigation and typography strategies, while stressing the human experience over internal politics.

    Contents

    To respect confidentiality agreements, the branding and specific naming have been modified. This product is currently live and serving 6k users

    To respect confidentiality agreements, the branding and specific naming have been modified. This product is currently live and serving 10K plus HNW users.

    Setting the scene

    usability

    Cognitive Load

    Design and create a 'best-in-class' mobile web site.

    🚀 Accomplish tasks quickly

    From goal-oriented users looking for information to designers minimising friction points.

    All leads to higher user retention and a positive user experience.

    💎 Leverage Company USP

    What makes this company’s product better than the competition?

    To align with the brand promise and to build trust, the design and features mirror the company’s core value proposition.

    👯‍♂️ Design for humans

    Design within human limits. Make information easy-to-process, respecting memory, attention, and perception.

    Design for those with diverse abilities and limited technical literacy. Design to evoke trust, delight, and confidence that leads to loyalty.

    Project foundations

    As an agency lead designer, I spearheaded the design of this mobile site for the UK’s leading healthcare company, by assembling an exceptional team. Bringing together external and internal creatives, I forged a collaborative venture, leveraging the collective expertise of all parties to achieve a shared vision.

    (more…)

  • “Renaissance Credit” Brand Identity

    Who are Renaissance?

    Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world.

    Brief

    Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be from lifestyle to premium style, but must be appropriate.

    Focusing on high-opportunities from the emerging and frontier markets, Renaissance Group is not a traditional finance and investment institution. The new brand must symbolise their ability to build businesses, provide value-added strategic advice and manage assets in these markets.

    What they do?

    Renaissance Capital is the leading independent investment bank operating in Russia, CIS, Central & Eastern Europe, Africa, Asia and other high-opportunity frontier markets. Renaissance Capital is a trusted advisor to governmental, corporate and institutional clients in its core investment banking offerings: M&A, equity, debt, structured solutions and derivatives.

    My Client

    Renaissance Credit, the consumer finance business of Renaissance Group, is a leading player in the fast-growing consumer finance markets in Russia and Ukraine with more than 4mn clients.