To produce the best-in-class iPad and iPhone App for playing slots and table games.
Recently I was involved in conceptualise and leading the UI for a iOS casino App for both iPhone and iPad. I’m not going to detail all design decisions here but walk you through my perspective on why branding for this product is so important and why the decisions made differentiate it enough to stand-out in what is already a fiercely competitive and crowded marketplace.
I recently inherited from my father, a large bone china figurine set.
Coalport English Pottery | Established 1795 | Ironbridge Gorge
In brief, I’m not a reseller, I am not looking to profiter I’m just looking to do the right thing with something my father had a passion for. The figurine set is still boxed and in perfect condition with no cracks, chips or restoration. I have attached the details below including photos, visuals and paperwork. If this is something your business would be interested in, please contact me on 07971 708027
TLDR: UX proposal for a “pre-baked” financial phone – a phone with built-in features to ditch your wallet. Android for finance with offer easy account management (balances, top-ups, statements), discover and track local deals, store tickets for travel and events, and even integrate with home screen widgets for instant access.
Over time, I have been involved in development for alternative mobile payment systems many times. Along with QR Codes and NFC and Face recognition, who knows which direction the public will eventually choose. This is a study into on possibly direction: Pre-baked branded financial phone, utilising the native rich functionality of the Android operating system.
It was key to point the App towards five distinct touch points:
Account Service
Reward and Bonus
Ticketing and Events
Widgets
Pop-ups
Get Started
Guiding the user through the start-up process is like taking them on their first date. By providing your customers with this gentle ‘hand-holding’ process you, as the UX designer, are reducing those barriers to entry and providing a step-by-step process that welcomes demographics from all levels.
TLDR: Inspired by design masters, this can aide your creative process: User first through to competition analysis, (innovation nit imitation), to familiarity and then focus on value then finally beautiful execution
As a junior designer, way back when, I visited our local design museum (I studied in London, UK, so my local design museum was fortunately the rather impressive Design Museum in Shad Thames) and fantasied over how great it would of been to be involved in, say, designing a Charles and Ray Eames leather recliner, or Dysons Cyclone Vacuum cleaner.
Now I’m doing stuff I feel proud off, in the field of UX/UI, I thought it worthwhile to see if I could mirror the process these great designers took and document it from a UXers perspective. So, here we go. I started with the following criteria:
Give users choice.
Competition Analysis
Design with familiarity in mind
Prioritise features that add value – the “Magic Moment”
TLDR: Propose an approach fro the The White Company to stay ahead of the curve and deliver an exceptional mobile shopping experience that aligns with their brand values.
In spite of its rapid growth, The White Company retains a firm grasp of its core values, identity and philosophy. It is consistently committed to supplying impeccably designed products that are of the finest quality and at outstanding value for money. In addition, levels of service (across every channel) are constantly monitored to provide a shopping experience that is second to none.
Preview Gallery
This insight was taken to the next level with a series of inspirational iPhone App screen and Mobile Web visuals that formed part of a presentation on what these new channels can do you this business.
* Please note
These screens are just an indication of what we could do for you. Moving forward and after full scope many other options are available.
Getting new sign-ups is arguable the ultimate challenge, but the process of helping people get started, called on-boarding, can prevent many users from feeling lost, overwhelmed, and confused. It’s your responsibility, as a professional UXer, to shake their hand and show them the ropes and take them on that ‘first date’.
Drilling-down on the detail of the betting coupon – on-boarding
The Do’s and Don’ts
Downloading and jumping straight into an experience you’ve just heard about is one of the most exciting parts of UX design.
When formulating this, be conscious not build further barriers as part of the on-boarding. The ‘Skip’ or ‘Tell me later’ and continuous Swipe is an important tool.