Tag: branding (page 1 of 5)

Brand logo design in 5 steps

1. Lets get started with… R&D

I have recently been involved in a branding exercise for a company that has over over 20 years experience in consultancy, project management and business analysis. This isn’t a new sphere of business, there is plenty of competition out there so a stand out logo marque that was…

  • Flexible
  • Unique
  • Impactful

… was essential. So I presented a limited selection of ideas as I feel, after a certain amount of years, I’m qualified not to waste the client’s time presenting numerous options. This is a concept shared by the likes of David Airey on his site logodesignlove.com

DAA_dragonheadConsultancy-BrandMarque_Page_04

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8 reasons why you should use sidebar as navigation

Why is this new style of popular navigation winning hands down againstold-fashioned navigation methods? Well, here's my take on why, in eight easy sound bites.

01.

Users are familiar with desktop left navigation patterns

This is difficult to implement with such small real estate. Sidebar solves and provides for with this problem.

8reasonsToUseTheSidebarIcon4

 

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Design Principles #2; Experimenting with layout

Design Principles #1; Experimenting with layout

How layout influences our design (Part 2)

Whether you are working in publishing, UI or advertising, the fundamental ideas (which may overlap) about the practice of good ‘layout’ composition will always form the basic structure of your design. The elements form the ‘vocabulary‘ of the design, while the principles constitute the broader aspects of its composition. Here I have compiled a second set of loose design principles that all revolve around the fundamentals of layout graphic design.

This is Part 2 of a 2-Part series: To jump back to the first part please click here

7. Pattern Design

09_layout_Formats-Pattern

Pattern Design

Patterns always been a safe bet for the design arsenal. Repetitive shapes form the back bone of effective graphic design

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Wireframing an iPad Casino App

Focusing on planning functionality and layout without design is the most efficient way of concentrating decision markers (especially business or product-owners) to agree on functionality without distraction. Think: function over form.

Personally I love to use traditional pen and paper for wireframing. How about you?

First launch feature areas

This is the main ‘shop window’ to the experience. On first launch, the user to launched in the gambling casino world. Pre-selected games adopt the ‘parallax scrolling’ technique and occupy the prime real estate. There is also functionality to drill down via category types. Account Management and Help are all ‘front-of-store’, as is the ability to push sign up and login promotions.

CasinoApp_Wireframing3

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What’s your favourite wire-framing style?

wireframingMontage

Pick your battles, know your styles

Whether for desktops, on a tablet or the this mythical idea of a mobile internet (there is only one web to experience – but that a different post!) the modern UX-er should be skilled in the art of wire-framing. The style you use should come from the answers to these three things:

  • Process – From low-fidelity through to fully functioning prototypes is the sure-fire route to excellence. In reality, how often does this really happen. If you have enforce a process, I would insist on the sketching and on the final design stages.
  • Resources – I have sat in top-level boardroom meetings in the most stylish settings in the capital, tea and coffee from all over the world. Clearly, resources were not a factor here – so you would be expected to know Azure inside out and be expected to roll-out full functioning Fireworks prototypes. You may even get some business heads thinking your protoypes were so good , it’s a done job!
  • Quick turnaround – Picture the scenario, your stakeholder is looking for a quick – fix. You have fought your corner but there are no requirements, no analysis, no nothing. Always try to push for more than a few scribbles on the back of napkin but sometimes it is more productive just to get on with it.

Depending on the answers to these issues will depend on the wireframing style you deploy

responsiveEx
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Hybrid Betting App for Android

Brief: Refresh an Existing Android Hybrid Betting App for Unibet

Presented as a prime example of evolution through to revolution, this time critical design refresh delivered a vastly improved user experience. User are able to bet on:

  • Live events
  • Navigate and explore betting odds using the phones functionality
  • Locate events nearby to place bets on.

Discovery Phase

Following an extension review of the current offer, a synopsis of the competition and a round-table review session of the proposed mobile web visual language, I proposed three conceptual directions:

  • Concept One – Expandable menue (Progressive Disclose) Evolution
  • Concept Two – Carousel (Android tab slider)
  • Concept Three – Icons and Grids (3×3) Revolution

Revolution not evolution

Following several rounds, and really diving-deep during the Discovery Phase the decision was made to go for Revolution not Evolution. Yippee!

Refresh an Existing Android Hybrid Betting App for Unibet

Splash Page

Acting as a form of brand reinforcement splash screens both allow the App 4-5 seconds loading time. Although this is not technically necessary as Android can do immediate start, it does provide an opportunity to build loyalty amongst the customer base.

Refresh an Existing Android Hybrid Betting App for Unibet

Live Betting / Sports Betting

Whether you are concentrating on Proposition bets i.e wagers or very specific outcome of a match, for example betting whether a player will score in a football game, or Parlays involving multiple bets the UI provides easy sport-type search and Live search, plus continual streaming information via a live ticker feed.

Refresh an Existing Android Hybrid Betting App for Unibet

Odds

Tabbed content is delivered via custom designed iconography. This interface enables the user to save favourites sports type and reference for later.

Refresh an Existing Android Hybrid Betting App for Unibet

Nearby

Using the unique ability of the modern day smart phones and it’s GPS is perfectly suited to find and bet on events happening near you.

Refresh an Existing Android Hybrid Betting App for Unibet

Tablet Translation

With a nod to the mobile device the tablet version became a natural extension of that experience.

Tablet Shop Window

The user is guided to the four most relevant and most popular categories. Value adds include seasonal promotions and ‘ticker’ functionality.

Tablet Home

in:play or Live Betting is the most desirable feature for an eager audience. Football, then Horse Racing followed by Tennis lead the popularity stakes, which is presented front-of-house under the understandable title of Sports betting

This is but part of a selec­tion of design information rus­sell­webb­de­sign gen­er­ated for the creative community out there. Please con­tact us fur­ther to dis­cuss if your brand really wants to ben­e­fit from this new immer­sive expe­ri­ence here:
info@russellwebbdesign.co.uk

If something has peaked your interest. Please leave a comment below.

Marketing your App through the channels

How to marketing a brand new digital product

This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead.

Building scenarios

Building scenarios

An effective method fo marketing a product to place a customer into the shoes of a typical user.

"I've got a secret but I can't tell anyone"

This opening statement defines a need state for this privacy service. Then you explain the scenario and how the product can benefit that customer. If you can translate this into an attractive case-study, then you have a winner.

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Best-in-class mobile web site for healthcare company

Designing a ‘best-in-class’ mobile web site

Fighting against the ‘design by committee’ crowd has always been a challenge for a design lead

It is a delicate balance between satisfying the key stakeholders and showcasing a worthy design solution. There will also be a ‘safe’ option, but as a designer of merit you should be pushing for Revolution not Evolution.

I have been instrumental in delivering several mobile web solutions recently, and I’m finding it more and more exciting the bigger the brand you work with. I had some fun designing this (the names have been changed to protect the innocent!) and hopefully the rationale will be useful for other designers out there.

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Design Trends for Mobile

Download hereDesign Trends For Mobile – Part 6 – Location.pdf

Design Trends in Mobile

After only a few years the mobile landscape has generated a selection of trends and UX that have now become best practice in mobile design and an essential skill-set for the experienced UI designer. And as a UX designer you should be aware of these experiences and how best to incorporate them into your design decisions.

Location, location, location

Not only discovering the nearest banking cash machine or the whereabouts of a friend or employee, location services can include parcel and vehicle tracking,  mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. They include personalised weather services and even location-based games. They are an example of telecommunication convergence.

By 2010, location-based services power Mobile Local Search to enable the search and discovery of persons, places, and things within an identifiable space defined by distinct parameters. These parameters are evolving. Today they include social networks, individuals, cities, neighborhoods, landmarks, and actions that are relevant to the searcher’s past, current, and future location.

Download hereDesign Trends For Mobile – Part 6 – Location.pdf

info@russellwebbdesign.co.uk

This is part of a 12 point examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (ot it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below

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