Being a multi skilled UX-er can drive you crazy, here is how to continually drive your creativity and how to pick and choose that slice of the cake that most challenges you.
TLDR: Recently, I had the privilege of leading a Design Thinking on-site 3-Day UX workshop for a global financial news organisation, a pioneering force in the industry. These workshops marked the launch of the discovery phase for a groundbreaking new product, and I was thrilled to guide the team through an immersive and productive experience.
Before I begin, let’s be clear, planning and preparation are you best friends. Be aware, planning creative sessions like these take time. Allow double the preparation time to the actual workshop time, so this three-day think tank translates to six days of dedicated planning. Having this knowledge is golden, don’t set yourself up to fail because you haven’t done your homework. Avoid the pitfalls of a hastily assembled workshop and set the stage for a truly groundbreaking experience.
This is a continuation from the article ‘Digging deeper to understand your users‘, I urge to read this to gain a better understanding on the UX process and concepts within this post.
TL;DR; A large automotive client wanted to improve their dealer portal but the client needed guidance on understanding their audience’s needs and wants. Personas generation is a great to focus the team’s expectations and contributes to a better product and service.
I was recently asked to provide insight for a dealer portal for a very large automotive client. There was a definite opportunity in their market to improve their internal front end offering – but very early on it was clear there was a lack of understanding of who their audience was. How their needs and wants differed and what, as customers, they were looking for.
So, before deep-diving in the UX, I produced a selection of personas to focus down the teams expectations and unite the groups thinking. I’m taking for granted that we are all aware that personas represent a typical user, based on user research and incorporate user goals, needs, and interests. Here I created four (4) personas, Hilary, Gary, Donald and Bernie;
TL;DR; Ask the right questions when requesting personal information. Advocate a staged registration process, comparing it to dating, and encourages keeping the registration form simple. Additionally, highlighting the significance of minimising the drop-off rate during the registration process and incorporating fun elements into the user experience.
There are key considerations when it comes to asking strangers for their personal details. You have to ask the right way – to make each question relevant and necessary. You wouldn’t launch into your life story right away, so why assault them with a clunky, intimidating registration form? Remember to enhance your brand at every gateway; Positive UX will contribute to a positive brand perception
Ask the right questions when requesting personal information. Advocate a staged registration process, comparing it to dating, and encourages keeping the registration form simple.(more…)
