strategy
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Using Experience Maps to plot your Customer Journeys
Following the article linked above to users and proto-personas, you should now really begin to understand the who, what and why of your users. That understanding should lead to some common themes that have organically risen to the service .
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Russian Graphic Identity
The branding ‘circle’ Working alongside a complete design team can be very rewarding. Like-minded people, working together to inject new meaning into a tired or misleading brand. This project did exactly that. The brand needed a new visual identity that would sit with the design developed by the interiors team. This is how I did…
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Developing a Design Process
Redesigning a unique bid auction site: From concept to creation, the goal was to build a competitive platform with a modern aesthetics, seamless navigation and from a mobile-first mindset
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Design and create a ‘best-in-class’ mobile web site
The process of designing a mobile-only website for a leading healthcare company, focusing on task efficiency and leveraging the company’s unique selling proposition (USP) of a world-class medical health database. With insights into stakeholder management, design principles, navigation strategies, typography tips, and conclusions on prioritising the human experience over internal politics.
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks