Russell Webb Design

Tag: senior designer

  • ‘Revisiting’ a Price Comparison Restaurant Finder App

    MoneySuperMarket-PizzaApp

    Insight

    Many years ago, while conceptualising mobile experience for a London-based creative agency I proposed the following for a price comparison client. I wanted to post it here to illustrate how this type of creative has chnaged since back in the day. I love the mention of the App Store as being an ‘exciting place’, but more importantly I retrospectively enjoy the fluid hand-drawn presentation style I had back then. Read on for more old school insight!

    MoneySuperMarket_PizzaFinder-Scan_Page_1

    Insight

    Moneysupermarket (MSM) have a strategy to leverage their comparison brand and branch out into the App market. This is a very exciting space and MSM are keen to increase their presence.

    Brief

    Utilising the API source from Moneysupermarket, deliver a real WOW experience for leveraging to the Moneysupermarket brand a hand-held and convenient way to find a pizza near you. This app will be section designed, filtering out pizza types and sizes, allowing the user to access special deals and discounts relative to their location and providing a unique ‘radar’ feature for locating pizzas.

    MSM offer a difficult branding experience. Purely because the logo and the values of the company contradict each other. Clearly for a unified brand experience there needs to be some consistency – as MSM are generating a family of iPhone Apps, the same (or brand) should run across all interfaces. This App revolved around the red wine colour.

    MoneySuperMarket - Pizza App. iPhone App to find and compare pizza located near to you.

    Loading Screen

    Following the suite of application already in existence this home page uses a brand texture while re-enforcing the new icon.

    MoneySuperMarket - Pizza App. iPhone App to find and compare pizza located near to you.

    Home

    ‘Hot Deal’ and ‘New Offer’s are previewed via a carousel, the phone location software allows for offer nearst to you and feeds the ‘Latest Deals’ – all feed direct to the home page.

    MoneySuperMarket - Pizza App. iPhone App to find and compare pizza located near to you.

    Pizza Price Compare

    Selecting a slice size and topping the app then uses the MSM customised API source to find pizzas set to that criteria.

    MoneySuperMarket - Pizza App. iPhone App to find and compare pizza located near to you.

    Radar

    Adding a certain element that is both fun and ‘gimmicky’ the radar screen rotates and blips on finding the pizza near you.

    MoneySuperMarket - Pizza App. iPhone App to find and compare pizza located near to you.

    Registration page

    Adding your postcode and email address allows for MSM to feed your voucher and supply the user with an improved experience.

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    Pique’d your interest?

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  • Protected: 3D Concept App for for UK broadcaster

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  • “Renaissance Credit” Brand Identity

    Who are Renaissance?

    Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world.

    Brief

    Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be from lifestyle to premium style, but must be appropriate.

    Focusing on high-opportunities from the emerging and frontier markets, Renaissance Group is not a traditional finance and investment institution. The new brand must symbolise their ability to build businesses, provide value-added strategic advice and manage assets in these markets.

    What they do?

    Renaissance Capital is the leading independent investment bank operating in Russia, CIS, Central & Eastern Europe, Africa, Asia and other high-opportunity frontier markets. Renaissance Capital is a trusted advisor to governmental, corporate and institutional clients in its core investment banking offerings: M&A, equity, debt, structured solutions and derivatives.

    My Client

    Renaissance Credit, the consumer finance business of Renaissance Group, is a leading player in the fast-growing consumer finance markets in Russia and Ukraine with more than 4mn clients.

  • Protected: Pay with your phone!

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  • Protected: TelCo – (m)Commerce Concepts

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  • A2 Mailer Poster Concept

    For New Toy (MiG Mobile Interactive London)

    Developed as a concept only, this A2 poster piece captures the more experiential and design-led projects the company NewToy, a subsidiary fo MiG (Mobile Interactive Group) became renowned for.

    newToy London 4fold_Page 1
    newToy London 4fold_Page 1

    newToy London 4fold_Page 1
    newToy London 4fold_Page 1

    newToyLondon-4fold_Page_2
    newToyLondon-4fold_Page_2