Russell Webb Design

Tag: senior designer

iOS Casino App for the iphone
TL;DR; While the gambling industry continues to boom despite global financial woes, a reliance solely on branding through splash screens has its limitations. This post dives into why your home screen deserves more attention. Showcase promortaionl content, search (as navigation maybe?) and Quick Links as crucial building blocks, including introducing the popular hamburger icon for primary navigation and transform your home screen into landing page(s) into a powerhouse of usability and brand identity.
Contents

Brief
Design with the dark mode trend front-of-mind
Email
LinkedIn
CV
Home
Promotions
Product (game) detail
Header treatment
Error handling
Sometimes things go wrong.
Gameplay / Quick links
Summary
Brief

Next to essentials like food and water, one of the only other industries not effected by the world financial situation is gambling. In fact the industry is booming. There are many UX challenges in designing the perfect game play experience, catering for the green fingered punter all the way through to the seasoned veteran is a difficult balancing act.
Plus, as mentioned, in these more straighten times, to be conscious of not forcing the gambling experience on to the more vulnerable.

Splash screen

Modern smartphone don’t need 2-3 seconds to start up, so the original notion of the start-up or splash screen is now redundant. But brands love to position their logo ‘front of stall’ so for this reason, this screen is important. Keep it simple and remember, if you can’t get your brand message over in 2-3 seconds, think about a re-design.

Home

This is the heart of the application, the place to show off what you have to offer – the ‘showcase‘ if you like. So make it impressive, make it big and try your best to impress.
(more…)
17/09/2013
Russian Graphic Identity

The branding ‘circle’

Working alongside a complete design team can be very rewarding. Like-minded people, working together to inject new meaning into a tired or misleading brand. This project did exactly that.

The brand needed a new visual identity that would sit with the design developed by the interiors team. This is how I did it.

(more…)

12/02/2013
2012 Calendar: Mobile Design Tips
2012_MobileDesignTipsCalendar.pdf

Start here

This is the first 12 steps to take your mobile design skills to the next level

Packed with Design Tips

This years edition is crammed full of the most inspirational and can do mobile design tips. Whether it be common sense or insider knowledge, this calendar is sure to inspire and teach you each and every day for the year in front of you.

Format
- Planner Size Closed 210mm x 297mm
- Full colour with Georgia, Handwriting Dakota and Gotham typeface
- Available in in limited edition print of PDF download
2012 Mobile Design Tips

Mobile design is what YOU make it

The future of mobile design is what you make it. It can said it’s made up of more than 12 things. In fact, it’s all of these things so please get back to me with your Top 12 for mobile design.

2012_MobileDesignTipsCalendar.pdf

This is but part of a selection of design resources russellwebbdesign generated for the mobile space out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:
info@russellwebbdesign.co.uk
31/12/2011
The perfect cycle hire companion tool
See ‘Barclays Bikes Android and iPhone App’ Video here

Create the perfect companion tool for the Barclays Cycle Hire scheme

Aims and objectives
- Launch an application (on Android too) with better functionality and usability than all competitors.
- Amplify Barclay’s dedication to innovation.
- Make a positive contribution to London.
- Promote active lives – and create business benefits from this.
- Promote a sustainable and environmentally friendly mode of transport.
Differentiate the app through strong Barclay’s brand presence

From Boris bikes to Barclay’s bikes… ensure users are aware this is the official application and be the greatest Cycle Hire App ever
Barclay’s Cycle Superhighways are new cycle lanes into central London from outer London
- Improve cycling conditions for people who already commute by bike
- Encourage those who don’t to take to pedal power and keep fit
- Help cut congestion
- Relieve overcrowding on public transport
- Reduce emissions.
Key ‘Must-Have’ features
- Launch with iPhone and Android applications
- Integrate cycle hire and cycle superhighways
- A focus on enabling cyclists to ‘do and discover’
- A focus on London as a cycling community
- Core functionality around location and journeys
- Additional functionality – a ‘must use’ application
Here are just a selection of Android screens

It was important that the growing Android community felt included as iOS is seen as the dominant player in this market. An entirely different UI was developed that benefited from Androids unique functionality. Widgets were developed and integrated features included to aid the experience.
Cycle Finder

Find the nearest docking station right now
- Locate me (nearest docking stations)
- 2D Map view (Google maps)
- Satellite map view (Google maps)
- Augmented Reality view
- List view
Superhighway

Barclay’s Cycle Superhighways (BCS) are cycle routes running from outer London into central London.
- They give you safer, faster and more direct journeys into the city.
- We’ve improved road surfaces and improved junctions for a more comfortable ride, and each Superhighway has a clear, unique identity, with blue surfaces to increase driver awareness.
See ‘Barclays Bikes Android and iPhone App’ Video here

This is but part of a larger proposal russellwebbdesign designed and conceptualised for Barclays Capital. In this case it was a complete App Design, from providing the creative at pitch level to final delivery. To discuss what your brand really wants from mobile, contact us on: info@russellwebbdesign.co.uk
04/11/2011
Pay With Your Phone #6 – Fashion Retail

Mobile Wallet Payment Experiences…#6

This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile future touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce perhaps has the most exiting potential. This post concentrates on the user journey ‘Buying clothes from high street retailers’

You can watch the animated version here

Buying clothes from high street retailers

Integrating mobile into a comprehensive cross-channel strategy ensures that you are meeting your customers where and how they shop for your products.

Jane is shopping on her phone on her journey home

Using any mobile m-commerce version of a high street retailer signed up to the mobile transaction Jane is able to browse, search and select her favourite clothes item

She adds a few items to her shopping cart and checks out

Adding her favourite items to the mobile webs version of any high street retailer the route to purchase could not simpler

The mobile site auto-connects to Jane’s mobile wallet and verifies available credit

Using the systems integrated approach high street shopping, a fluid and pain free route to purchase is enabled

No card details need to be entered and the delivery address is stored in the phone

The mobile wallets functionality pre-stores the delivery address to enable fluid transaction

The money is debited and the goods are shipped

Back-end integration aids the purchaser through the intricacies of mobile commerce

Jane receives her package after a few days

Following traditional transaction process the purchase is delivered to Jane’s door

Please get in touch

This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Here only the first three experiences have been made available. Should your company wish to find out more about this emerging new technology; please get in touch

You can watch the animated version here

If this, or any other post has peaked your interest, please leave your comments below

21/10/2011
Design Principles #1; Experimenting with layout

How layout influences our design (Part I)

Whether you are working in publishing, online or advertising, the fundamental ideas (which may overlap) about the practice of good ‘layout’ composition will always form the basic structure of your design. The elements form the ‘vocabulary‘ of the design, while the principles constitute the broader aspects of its composition. Here I have compiled a loose set of principles that all revolve around the fundamentals of layout graphic design.

This is Part 1 of a 2-Part series: To jump forward to this second part please click here

1. Spectrum of colour

The Colour Spectrum

If you find yourself searching for inspiration and you have a tight deadline (usual story!) you can always gather a choice selection of compelling images and apply this technique. Essentially you are creating with the creative, it’s an effective demonstration of imagery and a (relatively) easy application of technique – what client wouldn’t be happy with this exciting, *warm colour spectrum of ideas?

*Warm colors are a group of colors that consist of reds, yellows, and oranges.

2. Text Manipulation

Calender Promotion though text manipulatioin

Through the calender year designers have the luxury of using calender promotion to deliver a punchier design. Here Valentines Day is effectively used and it is the negative space that forms an important part of the layout. There are two types of this type of space: positive and negative space.

3. The Douple Page Stread (DPS) as a DPS

DPS as DPS

Elevating your design by including a homage to past layouts is a trusted and effective design principle. See he News of The World’s final edition for the ultimate example.

4. Subject Matter

Subject matter and design lead

Taking the subject matter of ‘Golf’, I have crafted a layout that touches a wide market appeal – this is a simple trick that draws in the fans of that subject.

5. Design for colour groups

Colur Groups

Having at your disposal an extensive range of images can definitely help with this principal. Here colour is used as a layout guide to help the potential end-user of these images realise an application. The relationship between these light and dark colour groups gives the layout depth and perception – this is also referred to as tone.

6. The youth of today

Youth of today

Demonstrating your quality and breath of photography using the designers classic CMYK technique is as popular as ever. As a principle, the repetition of familiar form provide graphic designers with another string to their bow.

This is two part examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (ot it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below

11/08/2011