Brief:
Build a brand around an existing IT supply company based in Paris. Redefine the logo and develop an e-commerce online experience from concept to implementation.
DISCOVER | DEVELOP | DEFINE | DELIVER
Tag: consumers
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Alternative-group.com eCommerce Site
Alternative Group – Business Cards Alternative Group – HomePage Alternative Group – Product family Alternative Group – Product Detail -
Solpadeine in-store activation
GSK
Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys.
Five environment touch-points:
1.Window 2.In-store 3.Behind the counter 4.Counter top 5.On-shelfDriving Awareness within the Independent Pharmacy
The aim is to provide innovative point of purchase materials for the pharmacy sector, increasing brand awareness of Solpadeine Plus, targeting consumers and Pharmacy Assistants (PAs). The POS campaign will bring to life the new Solpadeine ATL campaign in store to maximize recognition and engagement with the new Solpadeine creative. Create a variety of materials which can be used in different size stores.
Pharmacy Assistants 
In aisle / cross category 
Diorama -
“Big Box” Financial Retail Branding
Brief
Following a proven concept of retail marketing and how it can be adapted to retail banking, Banco took existing high street strategy and illustrated how it could work for ‘big box’ retailing.
What is “big box” retail?
The phrase “big box” has become the value neutral term describing this category of retail store. Other names include “superstores,” and “large format stores”. Typical characteristics include the following:
- Retail stores selling a variety of goods and services, usually including clothing, consumer goods, and groceries
- High-volume, high-efficiency business model that emphasises low prices on everyday consumer needs
- Buildings of at least 50,000 square feet, ranging up to more than 200,000 square feet.
- Mostly windowless, roughly rectangular, usually single-story buildings
- Standardised formats used by most or all stores in the chain
- Large, free, usually outdoor parking lots
Rationale
Emerging economies and countries with the space have jumped on this concept. Positive include , free parking, lower prices and jobs for people who work in the stores.
Get in touch
This is but part of a selection of consumer experiences russellwebbdesign generated for differing retail companies. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk
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