As a new start-up, SMART|WP have discovered a huge knowledge gulf that exits between SMEs and website developers.
As the central part of their offer the ‘SMART Guide to Website Planning’ was produced; this 150 page step-by-step guide is a template-driven, plain English electronic book consisting of ten chapters, with introductory starter pages, key point highlighted and a bespoke contents layout.
A collection of life moments images interwoven with various observations relating to some interesting influences and influencers from around the world
Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys.
The aim is to provide innovative point of purchase materials for the pharmacy sector, increasing brand awareness of Solpadeine Plus, targeting consumers and Pharmacy Assistants (PAs). The POS campaign will bring to life the new Solpadeine ATL campaign in store to maximize recognition and engagement with the new Solpadeine creative. Create a variety of materials which can be used in different size stores.
I was recently involved with a private client of mine looking to 'refresh' not only his brand image but also re-design his logo marque. With my routes in print I happily guided the client through the process - from concept to print. Here are the result.
Achieving these colours, exactly, across the stationery suite proved to be the principle sticking point. Here, liaising directly with the printers is important. And don’t be afraid to reject deliveries that are not quite right – this is your brand and as its key guardian your stationery suite should be spot on.
Before you Design Nazis jump down my throat, these print ready visual show the bleed (blue line) and trim (red line) of one side of the business card. I know they are a little distracting, but please see through them here!
dragonheadConsultancy-StationeySuiteProof3
This is but part of a selection of design articles Russell Webb Design generated for the creative community out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk
If something has peaked your interest. Please leave a comment below.
Pitching and persuading are ‘peas-in-the-same-pod’ After several years of talking to people, pitching brand design and UX concepts I have developed a flexible pattern that can be tailored to both product and people. I’d like to share an example with you below. This was for a first stage light-touch print ()brochure design) launch for and SME based in England , UK.
Here is the breakdown;
Deep African based colour palette highlighting key tips and simple how-do procedures
Egglows-ArtDecoratingBooklet_v1
Lighter treatment, staying true the the African colour palette and with an alternative cover image
Egglows-ArtDecoratingBooklet_v2
The structure was all there. I often say design is a business decision, but here it was all personal. So, I left it with the business owner to make a stylistic choice on which version they preferred.
Can you guess what was their preference?
This is but part of a selection of design articles Russell Webb Design generated for the creative community out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk
If something has peaked your interest. Please leave a comment below.