Tag: brand
-
“Renaissance Credit” Brand Identity
Who are Renaissance?
Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world.
Brief
Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be from lifestyle to premium style, but must be appropriate.
Focusing on high-opportunities from the emerging and frontier markets, Renaissance Group is not a traditional finance and investment institution. The new brand must symbolise their ability to build businesses, provide value-added strategic advice and manage assets in these markets.
What they do?
Renaissance Capital is the leading independent investment bank operating in Russia, CIS, Central & Eastern Europe, Africa, Asia and other high-opportunity frontier markets. Renaissance Capital is a trusted advisor to governmental, corporate and institutional clients in its core investment banking offerings: M&A, equity, debt, structured solutions and derivatives.
My Client
Renaissance Credit, the consumer finance business of Renaissance Group, is a leading player in the fast-growing consumer finance markets in Russia and Ukraine with more than 4mn clients.
-
Oakgrove Milliennium Community Bid Proposal
Client:
Gardner Stewart Architects
Brief:
- Design a brand marque encompassing all the technical, sustainable and innovative aspects of Oakgrove Millennium Community
- £500M brownfield site covering 74 acre
- 1,300 new homes (30% affordable housing)
- IT-enabled (linking homes, shops and schools)
The Oakgrove area is a 30 hectare (74 acre) brownfield site, owned by Milton Keynes Partnership, on the eastern side of Milton Keynes. Description The site is envisaged to accommodate 1,100 new homes (of which 30% will be affordable), a neighbourhood centre, and open spaces. Development Stage An outline planning application has been approved by Milton Keynes Council. Start Date Construction is expected to start Summer 2011. Completion Date The development of Oakgrove is envisaged to be complete by 2019. Developer Homes will be built by Crest Nicholson. 
The document amplifies the key principles, in a magazine-led manner, for the development of the site from an architectural perspective. It was adopted as principle driver that eventually won the £500m contract over 11 years. The Oakgrove Millennium Community includes all of the Oakgrove and part of the Middleton grid squares. The site is allocated for housing, recreation, community and commercial facilities in the emerging Milton Keynes Local Plan.
Oakgrove is one of seven Millennium Communities being promoted by ODPM and English Partnerships as national exemplars for sustainable development. Each Millennium Community has to achieve particularly high environmental standards, whilst having its own unique identity. Oakgrove’s is based on making the most of high specification Information Communication Technology.
The draft Framework was subject to extensive consultation and the adopted version was amended where appropriate as a result of comments received.
http://www.cabe.org.uk/design-review/oakgrove-millennium-community
OakgroveMilleniumCommunityBid_Ecology_Corridor 
OakgroveMilleniumCommunityBid_Green_Radials 
OakgroveMilleniumCommunityBid_Northern_Gateway 
OakgroveMilleniumCommunityBid_Cover 
OakgroveMilleniumCommunityBid_Fold_Out -
Open Day Architecture Poster
Client:
Gardner Stewart Architects
Brief:
A3 / A4 portrait / landscape promotional poster for GSA open day
When considering hierarchy, an effective poster should be …
- Aesthetic – It should get attention so the message is delivered.
- Focused – It should focus on a single message.
- Ordered – The sequence should be well-ordered and obvious.
The flow of information should be clear from the layout and keep the word count as low as possible.
As Open Day’s approach architecture practices like to gather interest at the best institution by advertising their skill set though Open Day posters. This is a great opportunity to show potential Part 3 graduates why they should consider one practice over another and to ask questions directly. 
