Russell Webb Design

Tag: brand

  • Design Trends For Mobile – Part 3: Test Your Design

    Download hereDesign Trends For Mobile – Part 3 – Test Your Design.pdf

    Design Trends in Mobile

    This is the 3rd part in a series of trends that I have wit­nessed in the design world. These trends andUX have now become best prac­tice in mobile design and an essen­tial skill-set for the expe­ri­enced UIdesigner.

    Test Your Design

    Try out your designs on as many devices as possible but remember innovation is not generated from focus groups. It is more than probably your cherished design, while amazing on stellar devices like the iPhone4 will degrade particularly badly on the trusty old Motorola Razr. You should be testing also for security and usability.

    Use emulators if you have too, but there is never a better substitute than using the device itself. So, use up your favours with your friend at the local phone shop and test your mobile web site one, twice and as many times as you can.

    You can, of course, test through the iOS Developer Program both over-the-air and in realtime, as well as determining black and white questions like ‘Does it work’ you can also test your designs effectivens:

    • How easy is it to navigate through your designs?
    • Is it obvious to the user which actions are available?
    • Is the look-and-feel  consistent from page to page, including font sizes and colors?

    Remember the phrase ‘Don’t Make me Think’ – it’s a good reference point.

    Download hereDesign Trends For Mobile – Part 3 – Test Your Design.pdf

    info@russellwebbdesign.co.uk

    This is but part of an examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (ot it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below

  • Design Trends For Mobile – Part 2: Progressive Disclosure

    Design Trends For Mobile - Part2 - Progressive Disclosure

    Download here DesignTrendsForMobile-Part2_ProgressiveDisclosure.pdf

    Design Trends in Mobile

    This is the 2nd part in a series of trends that I have witnessed in the design world. These trends and UX have now become best practice in mobile design and an essential skill-set for the experienced UI designer.

    Design Trends For Mobile - Part2 - Progressive Disclosure

    Progressive Disclosure

    Progressive disclosure is an interaction design technique often used to help maintain the focus of a user’s attention by reducing clutter and confusion. This improves usability by presenting only the minimum data required for the task at hand. By disclosing information progressively, you reveal only the essentials and help the user manage the complexity of feature-rich sites.

    From a designers perspective we should be using this technique when we feel the customer requires a level of hand-holding and is possibly unsure what they need to do.

    For a full and extremely well documented explanation of the Progressive Disclosure see our friends at Wikipedia

    info@russellwebbdesign.co.uk

    Download here DesignTrendsForMobile-Part2_ProgressiveDisclosure.pdf

    This is but one part of a 12 point examination of the design principles russellwebbdesign generated for the mobile design community. Please contact us further to discuss if your brand (or it’s design) can really benefit from ‘best-in-class’ mobile design: info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below

  • Design Trends For Mobile – Part 1: Essential Content

    Design Trends for mobile

    Download hereDesign Trends For Mobile – Part 1 – Essential Content.pdf

    Design Trends for mobile: Part I

    After only a few years the mobile landscape has generated a selection of trends and UX that have now become best practice in mobile design and an essential skill-set for the experienced UI designer. And as a UX designer you should be aware of these experiences and how best to incorporate them into your design decisions.

    Design Trends for mobile

    Essential Content

    Mobile user have an absolutely different mind set to desktop. When you’re searching for that restaurant on your phone, the last thing you need delivered, in a heavy multimedia format, is the history of the company or the head chefs ethos on sustainable farming – you just need the address ( preferably linked to Maps ).
    So, concentrate on location, focus on why would the user needs that information and therefore deliver it in the format best suited to the situation, like a phone number.

    info@russellwebbdesign.co.uk

    Download hereDesign Trends For Mobile – Part 1 – Essential Content.pdf

    This is but one part of a 12 point examination of the design principles russellwebbdesign generated for the mobile design community. Please contact us further to discuss if your brand (or it’s design) can really benefit from ‘best-in-class’ mobile design: info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below

  • The perfect cycle hire companion tool

    Watch the video See ‘Barclays Bikes Android and iPhone App’ Video here

    Create the perfect companion tool for the Barclays Cycle Hire scheme

    Aims and objectives

    • Launch an application (on Android too) with better functionality and usability than all competitors.
    • Amplify Barclay’s dedication to innovation.
    • Make a positive contribution to London.
    • Promote active lives – and create business benefits from this.
    • Promote a sustainable and environmentally friendly mode of transport.

    Differentiate the app through strong Barclay’s brand presence

    From Boris bikes to Barclay’s bikes… ensure users are aware this is the official application and be the greatest Cycle Hire App ever

    Barclay’s Cycle Superhighways are new cycle lanes into central London from outer London

    • Improve cycling conditions for people who already commute by bike
    • Encourage those who don’t to take to pedal power and keep fit
    • Help cut congestion
    • Relieve overcrowding on public transport
    • Reduce emissions.

    Key ‘Must-Have’ features

    • Launch with iPhone and Android applications
    • Integrate cycle hire and cycle superhighways
    • A focus on enabling cyclists to ‘do and discover’
    • A focus on London as a cycling community
    • Core functionality around location and journeys
    • Additional functionality – a ‘must use’ application

    Here are just a selection of Android screens

    It was important that the growing Android community felt included as iOS is seen as the dominant player in this market. An entirely different UI was developed that benefited from Androids unique functionality. Widgets were developed and integrated features included to aid the experience.

    Cycle Finder

    Find the nearest docking station right now

    • Locate me (nearest docking stations)
    • 2D Map view (Google maps)
    • Satellite map view (Google maps)
    • Augmented Reality view
    • List view

    Superhighway

    Barclay’s Cycle Superhighways (BCS) are cycle routes running from outer London into central London. 

    • They give you safer, faster and more direct journeys into the city.
    • We’ve improved road surfaces and improved junctions for a more comfortable ride, and each Superhighway has a clear, unique identity, with blue surfaces to increase driver awareness.

     

    Watch the videoSee ‘Barclays Bikes Android and iPhone App’ Video here

    This is but part of a larger proposal russellwebbdesign designed and conceptualised for Barclays Capital. In this case it was a complete App Design, from providing the creative at pitch level to final delivery. To discuss what your brand really wants from mobile, contact us on: info@russellwebbdesign.co.uk

  • Re-invent in-store and e-commerce experiences

    Re-invent in-store and e-commerce experiences

    Concept proposal for tablet visibility in-store

    experiential marketing

    streamlined

    personalised

    There is a suite of new tablet computers available with a number of features, prices, and sizes. When it comes to experiential marketing for brick-and-mortar retail businesses, tablet computers offer a streamlined and personalised retail experience unlike any other.

    For retail businesses looking to differentiate themselves from the competition through the use of innovative software applications, here are 5 reasons to include tablet devices as part of your digital retail strategy.

    1. Tablets Improve Brand Perception.

    Using tablets, retailers can provide a connected experience and a multichannel presence with a higher degree of service.

    Table and iPhone welcome screens

    Tablets provide a vehicle for customers to dive deeper into your brand while physically present in your retail space.

    2. Experiential Retail Marketing.

    Retailers are increasingly using tablets for assisted sales and experiential marketing, including associate-supported sales and self-shopping.

    Hero screen and revealed content

    Content can include search, product comparison, visualisation, social connections, and links to media about products.

    3.Handheld Kiosks.

    Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on a mobile device, locate items in-store, and then use their tablet to check out.

    Interior screen with sections

    This personalises the shopping experience and eliminates checkout lines.

    4.Mobile Pay Stations.

    With credit card swipe add-ons, finger signatures on touchscreens, and email or SMS receipts, tablet computers can do anything a traditional cash register can do.

    5. Digital media on the store floor.

    It will take some dramatic changes in the store experience if a retailer wants to survive. Giving customers a compelling reason to shop and then delivering on an easy, pleasant shopping experience may sound simple, but putting it into practice is another issue.

    The Tablet-Driven Retail Evolution

    Exteriorview

    Tablet technology fundamentally transforms the retail environment, elevating service standards and deepening brand perception

    These multichannel devices facilitate experiential retail marketing, empowering customers with;

    • Interactive content
    • Product visualisation,
    • Social connectivity

    …for assisted or self-service journeys.

    Functioning as handheld kiosks and mobile pay stations, tablets streamline the entire process, allowing for personalised product location, instant information downloads, and eliminating traditional checkout bottlenecks.

    Ultimately, deploying digital media on the store floor through tablets is a critical strategic imperative for retailers to create a compelling, easy, and modern shopping experience necessary for future survival

    Get in touch

    15 Years Experience | Workshop Wizard | Design System Ninja
    Finance | Gambling | Healthcare | Recruitment

    Say hello

    Email

    I am frequently online so will always get back you

    Email me

    info@russellwebbdesign.co.uk

    Let’s connect

    LinkedIn

    Please review my profile to connect

    Linkedin

    linkedin.com/in/webbrussell

    Download and keep

    CV
    Russell Webb is a User experience Designer who digs deeper when implementing Design Systems, who facilitates workshops with local building societies up to asset managers behemoth and who builds design teams by sharing best practice and mentoring through the stack.

    Workshops to stakeholder mngt and much more

    Russell Webb CV

    Or just leave a comment below.

     

     

     

  • 5 Key points when designing for Direct Mail (DM)

    What is Direct Mail (DM)

    direct_mail-layout1
    Direct marketing

    For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method.

    1. Target your design efforts

    Products and services directly to the end-user
    Products and services directly to the end-user

    Careful preparation to get the response rates you want is the way forward. These design have been specifically designed to hit those key demographics that statistically afford you the return thats worth it.

    2. Appeal to your target market

    Highly effective in both business and consumer markets
    Highly effective in both business and consumer markets

    DM is about hitting the right note, if you have a demographic that is heavily involved on the urban design and town p;anning make sure you create a series of compelling imagery around that subject matter. Here Architecture has been targeted, make sure your DM piece is effectively targeted too.

    3. “Feel” DM as part of an integrated promotional strategy

    feel-DM
    Feel DM piece – 25,000 print run

    Try a little variety with folded postcards and win your business more sales in the process. This is really how to crate a point of difference, a definite plus point in this tough market.

    4. Feel DM for image library Corbis

    ABC of DM
    Simple configuration of the fold provide that extra design resource

    5. Make an impact with a strong headline and bold imagery.

    Like reading a newspaper, the headline is the first thing people see before deciding to read the entire article or direct mail piece.

    Once a designer understands the best practices of direct mail design, they have the opportunity to adjust elements and test what works best for their audience. Split the mailing list in half and always test something; one thing at a time (i.e. – headline only, offer only, positioning of images, etc). Be sure to have a strategy in place to measure responses.

    This is but part of a selection of concept ideas. Please contact us further to discuss if your brand really wants to benefit from this immersive experience here: info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below