Tag: awareness

  • Activ Parking Brand ID and Online presence

    Activ Parking

    Brief:

    To redefine the online presence of Activ Parking, the leading parking solutions company in the Czech Republic. This was an exercise where branding was actively used as an ROI tool, as the company was then part sold on to venture capitalist.

    • Brand Identity
    • User interface design
    • Web design
    Brand Strategy
    Brand Strategy
    Activ parking – Visual Branding
    Activ parking – Visual Branding
    Activ parking – Brand ROI
    Activ parking – Brand ROI
    Activ parking – Hearts and minds
    Activ parking – Hearts and minds
    Activ parking – Home page
    Activ parking – Home page
    Activ parking – About page
    Activ parking – About page
    Activ parking – Detail page
    Activ parking – Detail page
    Activ parking – Detail page
    Activ parking – Detail page
  • Hedgehogjobs.com Brand Identity

    Brief:

    Develop the Brand ID for a new online recruitment site.

    • To include the first touchpoint direction for all advertising, stationary and presentation material, brand guidelines and home page look n’ feel
    Hedgehogjobs.com – final logo
    Hedgehogjobs.com – final logo
    HedgeHogjobs.com - Logo colours
    HedgeHogjobs.com – Logo colours
    HedgeHogjobs.com – Brand texture
    HedgeHogjobs.com – Brand texture
    HedgeHogjobs.com – Typography
    HedgeHogjobs.com – Typography
    HedgeHogjobs.com – Stationary
    HedgeHogjobs.com – Stationary
    HedgeHogjobs.com - Online
    HedgeHogjobs.com – Online
    HedgeHogjobs.com – Communication
    HedgeHogjobs.com – Communication

    HedgehogJobs.com – Brand Guidelines PDF [6.9MB]

  • Feel Stock Photography Catalogue

    Client: Image100

    Format:

    • 364 inside pgs
    • 150x228mm
    • 33CD’s
    • 2,820 images
    • faux suede embossed cover
    • 80,000 run
    • 1 generic
    • 12 custom
    Feel catalogue
    Feel catalogue
    Feel Catalogue - Interior pages
    Feel Catalogue – Interior pages
    Feel Catalogue - Interior pages
    Feel Catalogue – Interior pages
    Feel Catalogue - Interior pages
    Feel Catalogue – Interior pages
  • Influence Catalogue

    3,185 Images // 45 CDs // 528 Pages // 158x158mm

    A collection of life moments images interwoven with various observations relating to some interesting influences and influencers from around the world

    (more…)

  • Solpadeine in-store activation

    GSK

    Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys.

    Five environment touch-points:

    1.Window    2.In-store    3.Behind the counter    4.Counter top    5.On-shelf

    Driving Awareness within the Independent Pharmacy

    The aim is to provide innovative point of purchase materials for the pharmacy sector, increasing brand awareness of Solpadeine Plus, targeting consumers and Pharmacy Assistants (PAs). The POS campaign will bring to life the new Solpadeine ATL campaign in store to maximize recognition and engagement with the new Solpadeine creative. Create a variety of materials which can be used in different size stores.

    Pharmacyassistants
    Pharmacy Assistants
    In aisle / cross category
    In aisle / cross category
    Diorama
    Diorama
  • “Big Box” Financial Retail Branding

    Brief

    Following a proven concept of retail marketing and how it can be adapted to retail banking, Banco took existing high street strategy and illustrated how it could work for ‘big box’ retailing.

    What is “big box” retail?

    The phrase “big box” has become the value neutral term describing this category of retail store. Other names include “superstores,” and “large format stores”. Typical characteristics include the following:

    • Retail stores selling a variety of goods and services, usually including clothing, consumer goods, and groceries
    • High-volume, high-efficiency business model that emphasises low prices on everyday consumer needs
    • Buildings of at least 50,000 square feet, ranging up to more than 200,000 square feet.
    • Mostly windowless, roughly rectangular, usually single-story buildings
    • Standardised formats used by most or all stores in the chain
    • Large, free, usually outdoor parking lots

    Banco - Financial Hypermarket Of The Future

    Banco - Financial Hypermarket Of The Future

    Rationale

    Emerging economies and countries with the space have jumped on this concept. Positive include , free parking, lower prices and jobs for people who work in the stores.

    Banco - Financial Hypermarket Of The Future

    Banco - Financial Hypermarket Of The Future

    Banco - Financial Hypermarket Of The Future

    Get in touch

    This is but part of a selection of consumer experiences russellwebbdesign generated for differing retail companies. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk
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