Web design
From Discovery to understanding the client’s goals, their target audience, and to their brand identity. Here I champion interviews, surveys, and competitor analysis within a compelling narrative using wireframing and prototyping, through to visual design. My goal is to create the foundations of a user-friendly interface, partnering typography, colour and imagery, to reach testing after launch ( and then iteration). This not only increases user engagement but tilts towards higher conversion rates that stack up against an improved brand image: Building trust with potential customers.
See below for a Skill Set Showcase on Information Architecture, UI/UX Design and on communication and collaboration.
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Protected: UK Departemnt Retail Store – Update Landing Page
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Disney page for Play.com
Disney Brief: Following Disney guidelines develop on-brand holding devices on a new Movie Magic More platform
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Activ Parking Brand ID and Online presence
Activ Parking Brief: To redefine the online presence of Activ Parking, the leading parking solutions company in the Czech Republic. This was an exercise where branding was actively used as an ROI tool, as the company was then part sold on to venture capitalist. Brand Identity User interface design Web design
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Evolve Media Brand ID and Web presence
Evolve Media – Audio Visual Specialists Brief: Rebrand and refresh an existing supplier of high-end A/V equipment and installation. To include symbol and logotype generation, online experience and translations of the brands values to marketing and promotional material.
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Alternative-group.com eCommerce Site
Brief: Build a brand around an existing IT supply company based in Paris. Redefine the logo and develop an e-commerce online experience from concept to implementation. DISCOVER | DEVELOP | DEFINE | DELIVER
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Hedgehogjobs.com Brand Identity
Brief: Develop the Brand ID for a new online recruitment site. To include the first touchpoint direction for all advertising, stationary and presentation material, brand guidelines and home page look n’ feel HedgehogJobs.com – Brand Guidelines PDF [6.9MB]