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Russell Webb Design

Experience DesignEnhance user satisfaction, improve business outcomes, and contribute to positive social change. A powerful tool that can be used to create products and services that are user-friendly, culturally relevant and impactful.
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Category: Experience Design

Enhance user satisfaction, improve business outcomes, and contribute to positive social change. UXD is a powerful tool that can be used to create products and services that are user-friendly, culturally relevant and deliver real-world impact.

Digital. Social. Lottery.
arget audience: Millennials who prioritise experiences over possessions.
Innovation: Mobile-first web app emphasising social sharing, ‘good causes’ integration, and smooth number selection.
Key features: Rapid number selection, seamless sharing, integrated charitable causes, user-friendly payment process, and engaging summary screen.
Contents

Disrupted traditional lottery UX, setting a new standard for digital lottery channels.
Design with the dark mode trend front-of-mind
Discovery
Step 1; Pick your numbers
Step 2; Share with your peers
Making payment less painful
And you're done!
Recently I have been leading a small team, driving UX innovation and engagement to significantly boost player acquisition and retention rates for a digital lottery provider. A mobile-first project designed for millennials, focusing on sharing, social impact, and a smooth user experience.

My role involved pushing UX innovation and engagement to attract and retain players, while partnering with state lotteries and charitable organisations to build and enhance their digital lottery channels.

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12/09/2019
Wire-framing for the larger to the smaller screen
TLDR: Following on from my recent ‘How user personas can help crystallise the early stage design process’ post, here the focusses is on realising wireframes and responsively design. This post looks at providing a snapshot of how to visualise the findings and create an experience for both desktop and mobile.
Contents

The Challenge
How will this look on the bigger screen?
On the smaller screen
My Dashboard – mobile and desktop side by side
My Leads
My Orders
My Deliveries
Conclusion
The Challenge

The focus here is on strengthening the sales staff understanding, how to cross-sell and provide a tool to effectively push leads through to conversion.
Primary user goal

These wireframes concentrate on the lead generation in the automotive industry but these principles are clearly transferable.
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04/04/2019
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Part I – Designing a Secure Document Repository
TLDR; In the summer I was the lead UX designer in a time-boxed 3-month service integration project. Internally future-vision looked to position this product as the hero application within the suit of financial apps and services available at this large international retail bank and the worlds largest asset manager. This data integration would potentially push it front-of-stage.
Contents

1.0 The truth about UX-ing in Financial Services
3.0 Digging deep – The inside scoop
4.0 My UCD Design Process
5.0 Summary of Part I
Read more
27/11/2018
How to run on-site UX Workshops and make them both valuable and fun
TLDR: Recently, I had the privilege of leading a Design Thinking on-site 3-Day UX workshop for a global financial news organisation, a pioneering force in the industry. These workshops marked the launch of the discovery phase for a groundbreaking new product, and I was thrilled to guide the team through an immersive and productive experience.
Contents

Let's set some ground rules
Orientation
Immersion
Reflection
Design with the dark mode trend front-of-mind
Silent (and focussed) contribution
Prep your audience
Document everything if you can
Schedule but remain 'Agile'
Key take-outs
Let’s set some ground rules

Before I begin, let’s be clear, planning and preparation are you best friends. Be aware, planning creative sessions like these take time. Allow double the preparation time to the actual workshop time, so this three-day think tank translates to six days of dedicated planning. Having this knowledge is golden, don’t set yourself up to fail because you haven’t done your homework. Avoid the pitfalls of a hastily assembled workshop and set the stage for a truly groundbreaking experience.
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22/05/2018
Using Experience Maps to plot your Customer Journeys
TLDR: Understanding your users through persona building and experience mapping helps uncover critical user needs across the customer lifecycle.
Understanding your users
Applying mapping techniques to our personas
Investor Types #1: Details of my fund
Investor Types #3: Guide me
The combined heat map
Priority touch points
User needs by lifecycle
Next steps
This is a continuation from the article ‘Digging deeper to understand your users‘, I urge to read this to gain a better understanding on the UX process and concepts within this post.
(more…)
06/02/2018

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Russell Webb Design

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