Typography
Typography is the art and technique of arranging type. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).
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Friends of Shaftesbury Park (FoSP) Brand Logo – Discovery Phase
Friends of Shaftesbury Park (FoSP) Brand Logo Simple and effective brand logo for the Friends of Shaftesbury Park Primary School in Battersea, London Discovery Phase 1.0 Heritage Shield Circular emblem encapsulating the schools original logo with and level of “establishment”
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“Difference” Photography Magazine
Client: image100 / Corbis Brief: Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media.
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Dragonhead Consultancy – Stationery Suite
I was recently involved with a private client of mine looking to ‘refresh’ not only his brand image but also re-design his logo marque. With my routes in print I happily guided the client through the process – from concept to print. Here are the result. Colour Palette Achieving these colours, exactly, across the stationery…
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