Enhance user satisfaction, improve business outcomes, and contribute to positive social change. UXD is a powerful tool that can be used to create products and services that are user-friendly, culturally relevant and deliver real-world impact.
TLDR: Analyse competitor apps selling wedding cakes, you identified promotions and discount opportunities, bundles and samples to nudge customers towards Pre-made packages to increase premium sales.
I was recently challenged by a prominent UK-based high street retailer to conceptualise and design an App based upselling mechanic for wedding cakes, looking for an effective solution to drive sales to a more premium product.
(more…)TL;DR; A large automotive client wanted to improve their dealer portal but the client needed guidance on understanding their audience’s needs and wants. Personas generation is a great to focus the team’s expectations and contributes to a better product and service.
I was recently asked to provide insight for a dealer portal for a very large automotive client. There was a definite opportunity in their market to improve their internal front end offering – but very early on it was clear there was a lack of understanding of who their audience was. How their needs and wants differed and what, as customers, they were looking for.
So, before deep-diving in the UX, I produced a selection of personas to focus down the teams expectations and unite the groups thinking. I’m taking for granted that we are all aware that personas represent a typical user, based on user research and incorporate user goals, needs, and interests. Here I created four (4) personas, Hilary, Gary, Donald and Bernie;
TL;DR; Quick Bet is a must-have for quickly placing bets on mobile devices. Strong UX handles price changes, suspensions and signal drops without delays.
How low-fidelity prototyping as a hands-on design approach can solve user problems.
price changes
suspensions
signal drops
penalties
in-play markets
signal drops
You know that one, you’ve got an instinct, but you need to place the bet quickly. This is where Quick Bet becomes a must-have functionality.
You’ve just seen the race preview, your favourite horse is next off in two minutes, what to do? This is where Quick Bet becomes your hero. Simply open your small screen, and then ‘Make a selection’ or Quick Bet on your winning filly in a single tap.
TL;DR; Why is this new style of popular navigation winning hands down against old-fashioned navigation methods? Well, here’s my take on why, in eight easy sound bites.
This is difficult to implement with such small real estate. Sidebar solves and provides for with this problem.
TD;LR; Good design is easy to digest—the brain shouldn’t have to expend a ton of energy to figure out what the heck it’s looking at. With any luck, people will just “get it” without needing a 6-section explanation.
For user accounts, the default user experience should be as elegant and as simple as possible. This UI animation below, goes some way to filtering down what was essentially the most simple mobile navigation I could get stockholders to agree on. As always, there will be compromises, (inline personal information editing. for example) but overall keep the Three Little Rules (scroll down) front and foremost.
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TL;DR; Make it easier to users to place their bets on different bookies and exchanges proposal
