Fintech
In today’s crowded financial landscape, branding is more than just an edge, it’s the difference between survival and success. With a plethora of options, discerning customers in developed markets demand compelling narratives to guide their hard-earned investments. This challenge intensifies in emerging markets, where trust and familiarity with traditional banking are scarce. Deep-dive-in…
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Russian Graphic Identity
The branding ‘circle’ Working alongside a complete design team can be very rewarding. Like-minded people, working together to inject new meaning into a tired or misleading brand. This project did exactly that. The brand needed a new visual identity that would sit with the design developed by the interiors team. This is how I did…
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Pay With Your Phone #7 – Make a payment via Social Media
Mobile Wallet Payment Experiences…#7 This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce is perhaps the most exciting. This post concentrates on the user journey ‘Make a payment via Social…
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Pay With Your Phone #5 – Big Ticket Purchase
Mobile Wallet Payment Experiences…#5 You can watch the animated version here Jane purchases a new TV to watch the Olympic Games Following on from my serions deadling with Pay With Your Phone #1, #2, #3 and #4, this post is about those luxury items with luxury prices. The value of voucher purchase, and the growth of Groupon have…
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Pay With Your Phone #1 – Pays by NFC
Mobile Wallet Payment Experiences…#1 You can watch the animated version here Jane gets up and travels to work by bus. Pays with NFC. When your Android phone suddenly tells you that you get a 50% discount on travel with this bus company, Groupon just starts looking a bit frivolous. But what exactly is this experience…
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“Renaissance Credit” Brand Identity
Who are Renaissance? Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world. Brief Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be…
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Hedgehogjobs.com Brand Identity
Brief: Develop the Brand ID for a new online recruitment site. To include the first touchpoint direction for all advertising, stationary and presentation material, brand guidelines and home page look n’ feel HedgehogJobs.com – Brand Guidelines PDF [6.9MB]
Empowering users with the financial tools they deserve
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- Solve big problems, fast.
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