Design Strategy
By bridging the critical gap between design and business divide, these strategic Case Studies demonstrate the transformative power of my UX UI capabilities that can empowers organisations to thrive. I focus on fostering a user-centric mindset, ensuring each crafted design decision delivers measurable benefits for users, stakeholders, clients, and customers alike.
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Low fidelity prototypes
TLDR: Skip the fancy prototypes! Low-fidelity sketches are fast, cheap, and encourage better feedback – perfect for early UX stages to focus on functionality before aesthetics. Contents basic is still the best? I’ve made a few assumptions here, first… you work in UX. Second, you’re familiar with Agile and third, you haven’t much time so…
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Branding a Russian Hedge Fund
How brand identity works Integrated brand identify both help reputation and consumer awareness. I was tasked with conceptualising a strong brand identity for a new Russian hedge fund. This involves developing routes that generated the tone, style and flavor of the brand across a 2D and 3D environment. This includes, but is not limited to; color…
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Mobile best practice for registration – Put the users needs before technology
User Registration on Mobile Watch the animated version here I have recently been involved in both high-level concept generation through to territory specific text changes in the exiting world of User Registration. These are my top 5 tips to help you streamline your process or find some inspiration. 1. Do not turn-off your client Very…
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Russian Graphic Identity
The branding ‘circle’ Working alongside a complete design team can be very rewarding. Like-minded people, working together to inject new meaning into a tired or misleading brand. This project did exactly that. The brand needed a new visual identity that would sit with the design developed by the interiors team. This is how I did…
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Hybrid Betting App for Android
Brief: Refresh an Existing Android Hybrid Betting App for Unibet Presented as a prime example of evolution through to revolution, this time critical design refresh delivered a vastly improved user experience. User are able to bet on: Live events Navigate and explore betting odds using the phones functionality Locate events nearby to place bets on.
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Developing a Design Process
Redesigning a unique bid auction site: From concept to creation, the goal was to build a competitive platform with a modern aesthetics, seamless navigation and from a mobile-first mindset
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks