Category: Graphic Design
Graphic design surpasses aesthetics, igniting ideas, forging connections, and driving action. This collaborative process, involving clients, designers, and producers, crafts impactful visuals that resonate and inspire. It’s about understanding, influencing, and ultimately, sparking action through the power of visual communication.
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5 Key points when designing for Direct Mail (DM)
What is Direct Mail (DM) For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method. 1. Target your design efforts Careful preparation to get the response rates you want is the way forward. These design have been…
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Design Principles #1; Experimenting with layout
How layout influences our design (Part I) Whether you are working in publishing, online or advertising, the fundamental ideas (which may overlap) about the practice of good ‘layout’ composition will always form the basic structure of your design. The elements form the ‘vocabulary‘ of the design, while the principles constitute the broader aspects of its…
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Can Boris Bikes turn London in to a world-class cycling city?
Is this the future of cycling in London? It looks like Barclays have upped their game as providers of a sustainable cycling society for our capital city. With the release of their Barclays Cycle Hire App they have really set out their stall.See: Barclays Bike Can the audience catch-on? Even their ATL material is reflecting…
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Pay With Your Phone #3 – Lunch offer
Mobile Wallet Payment Experiences…#3 You can watch the animated version here Jane looks at her app to find an offer for lunch. Restaurants are able to tailor deals by the hour and stores or services can offer discounts in real time. Consumers can take save a money AND have a unique experience. For mobile…
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Pay With Your Phone #2 – Check Your Balance
Mobile Wallet Payment Experiences…#2 You can watch the animated version here Jane checks her bank balance on her way to work. Mobile banking users with smartphones check their accounts on average 18-20 times a month – compared to an average of six times a month for those accessing their accounts via online banking. see more…
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Pay With Your Phone #1 – Pays by NFC
Mobile Wallet Payment Experiences…#1 You can watch the animated version here Jane gets up and travels to work by bus. Pays with NFC. When your Android phone suddenly tells you that you get a 50% discount on travel with this bus company, Groupon just starts looking a bit frivolous. But what exactly is this experience…