Brand Design
These principles can be observed in the work of the pioneers of the practice of visual brand identity design, such as Paul Rand, Chermayeff & Geismar and Saul Bass.
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Design an upselling mechanic for wedding cakes
TLDR: Analyse competitor apps selling wedding cakes, you identified promotions and discount opportunities, bundles and samples to nudge customers towards Pre-made packages to increase premium sales. Rreatil Challenge I was recently challenged by a prominent UK-based high street retailer to conceptualise and design an App based upselling mechanic for wedding cakes, looking for an effective solution…
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Brand logo design in 5 steps
TL;DR; The branding exercise showcasing a need for a standout, flexible, unique, and impactful logo marque. From sketching, client involvement, standardising the colour palette to finessing the design into a fully-fledged product.
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Top 5 tips on creating online brand guidelines that work
A set of helpful tips for creating effective online brand guidelines for a responsive website with dynamic content and multi-width navigation. To ensure adherence from all stakeholders provide template downloads or example files to effectively showcase the brand in a finished format.
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Designing an iOS Tablet Casino App
Designing an iOS Tablet Casino App – UX to Wire-framing to final UI.
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Take your mobile design skills to the next level
As Lead UX, it was my responsibility to satisfy specific user journey’s, demanding stakeholders and limits set by the tech Leads. I took this as an opportunity to showcase certain features, and from an Agile perspective – how they fitted both into the roadmap and overall experience.
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Branding an iPad Casino App
1.0 Aims and Objectives To produce the best-in-class iPad and iPhone App for playing slots and table games. Recently I was involved in conceptualise and leading the UI for a iOS casino App for both iPhone and iPad. I’m not going to detail all design decisions here but walk you through my perspective on why branding for this product…
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks