Brand Design
These principles can be observed in the work of the pioneers of the practice of visual brand identity design, such as Paul Rand, Chermayeff & Geismar and Saul Bass.
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Activ Parking Brand ID and Online presence
Activ Parking Brief: To redefine the online presence of Activ Parking, the leading parking solutions company in the Czech Republic. This was an exercise where branding was actively used as an ROI tool, as the company was then part sold on to venture capitalist. Brand Identity User interface design Web design
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Evolve Media Brand ID and Web presence
Evolve Media – Audio Visual Specialists Brief: Rebrand and refresh an existing supplier of high-end A/V equipment and installation. To include symbol and logotype generation, online experience and translations of the brands values to marketing and promotional material.
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Alternative-group.com eCommerce Site
Brief: Build a brand around an existing IT supply company based in Paris. Redefine the logo and develop an e-commerce online experience from concept to implementation. DISCOVER | DEVELOP | DEFINE | DELIVER
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“Difference” Photography Magazine
Client: image100 / Corbis Brief: Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media.
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Dragonhead Consultancy – Stationery Suite
I was recently involved with a private client of mine looking to ‘refresh’ not only his brand image but also re-design his logo marque. With my routes in print I happily guided the client through the process – from concept to print. Here are the result. Colour Palette Achieving these colours, exactly, across the stationery…
