Author: RussellW3bbDesign
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5 Key points when designing for Direct Mail (DM)
What is Direct Mail (DM) For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method. 1. Target your design efforts Careful preparation to get the response rates you want is the way forward. These design have been…
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Design Principles #1; Experimenting with layout
How layout influences our design (Part I) Whether you are working in publishing, online or advertising, the fundamental ideas (which may overlap) about the practice of good ‘layout’ composition will always form the basic structure of your design. The elements form the ‘vocabulary‘ of the design, while the principles constitute the broader aspects of its…
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Can Boris Bikes turn London in to a world-class cycling city?
Is this the future of cycling in London? It looks like Barclays have upped their game as providers of a sustainable cycling society for our capital city. With the release of their Barclays Cycle Hire App they have really set out their stall.See: Barclays Bike Can the audience catch-on? Even their ATL material is reflecting…
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‘Revisiting’ a Price Comparison Restaurant Finder App
Using available APIs build an experience on the small screen that leverages a respectable brand name with the convenience to support local outlets.
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Pay With Your Phone #4 – Voucher Payment
Mobile Wallet Payment Experiences…#4 You can watch the animated version here In-store mobile voucher payment The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing. Jane…
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Pay With Your Phone #3 – Lunch offer
Mobile Wallet Payment Experiences…#3 You can watch the animated version here Jane looks at her app to find an offer for lunch. Restaurants are able to tailor deals by the hour and stores or services can offer discounts in real time. Consumers can take save a money AND have a unique experience. For mobile…