Russell Webb Design

Author: RussellW3bbDesign

  • Pay With Your Phone #7 – Make a payment via Social Media

    Mobile Wallet Payment Experiences…#7

    This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce is perhaps the most exciting. This post concentrates on the user journey ‘Make a payment via Social Media’

    Pay with your Phone #6You can watch the animated version here

    Jane males a payment using social media

    Integrating mobile into a comprehensive cross-channel strategy ensures that you are meeting your customers where and how they shop for your products.

    Jane is chatting with her friends on her cellphone

    Integrating services within a preferred Instant Messager application is both more focussed to where customer are and provides that opportunity to leverage the already pre-existing clients base.

    She remembers she owes Lucy money

    Using real world scenarios and providing workable solutions drive home the Pay with your Phone concepts.

    She navigates to the Payment Card service contact inside here IM app

    Either through the applications Import function or the phone existing OS, the relevant details are loaded up.

    Jane uses SMS to transfer the amount to Lucy

    Using current technology Is both familiar to the user and relies on proven methods of communication.

    She received notification from Payment Card

    Notification that the transaction has been received successfully is net to Lucy.

    Jane is then able to continue messaging with her friends

    Designing an experience that has as little impact, proves to be more convenient than before and makes your life easier is what these mobile concepts are all about.

    Pay with your Phone #6You can watch the animated version here

    This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:
    info@russellwebbdesign.co.uk

    Pay With Your Phone#6 - Fashion Retail 8

    If this, or any other post has peaked your interest, please leave your comments below

  • Pay With Your Phone #6 – Fashion Retail

    Mobile Wallet Payment Experiences…#6

    This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile future touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce perhaps has the most exiting potential. This post concentrates on the user journey ‘Buying clothes from high street retailers’

    Pay with your Phone #6You can watch the animated version here

    Buying clothes from high street retailers

    Integrating mobile into a comprehensive cross-channel strategy ensures that you are meeting your customers where and how they shop for your products.

    Jane is shopping on her phone on her journey home

    Using any mobile m-commerce version of a high street retailer signed up to the mobile transaction Jane is able to browse, search and select her favourite clothes item

    Pay With Your Phone#6 - Fashion Retail 3

    She adds a few items to her shopping cart and checks out

    Adding her favourite items to the mobile webs version of any high street retailer the route to purchase could not simpler

    The mobile site auto-connects to Jane’s mobile wallet and verifies available credit

    Using the systems integrated approach high street shopping, a fluid and pain free route to purchase is enabled

    No card details need to be entered and the delivery address is stored in the phone

    The mobile wallets functionality pre-stores the delivery address to enable fluid transaction

    The money is debited and the goods are shipped

    Back-end integration aids the purchaser through the intricacies of mobile commerce

    Jane receives her package after a few days

    Following traditional transaction process the purchase is delivered to Jane’s door

    Please get in touch

    This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Here only the first three experiences have been made available. Should your company wish to find out more about this emerging new technology; please get in touch

    Pay With Your Phone#6 - Fashion Retail 8

    Pay with your Phone #6You can watch the animated version here

    If this, or any other post has peaked your interest, please leave your comments below

  • Pay With Your Phone #5 – Big Ticket Purchase

    Mobile Wallet Payment Experiences…#5

    You can watch the animated version here

    Pay With Your Phone#5 - Big Ticket Purchase 1

     

    Jane purchases a new TV to watch the Olympic Games

    Following on from my serions deadling with Pay With Your Phone #1, #2, #3 and #4, this post is about those luxury items with luxury prices. The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing

    Jane goes shopping for new TV

    Pay With Your Phone#5 - Big Ticket Purchase 2

     

    She see one that is slightly out of her price range

    Pay With Your Phone#5 - Big Ticket Purchase 3

     

    She checks her balance using her app and needs an extra £300

    Pay With Your Phone#5 - Big Ticket Purchase 4

     

    Jane decides to increase her credit and selects this option

    Pay With Your Phone#5 - Big Ticket Purchase 5

     

    After reading the T&C’s, Jane confirms the increase

    Pay With Your Phone#5 - Big Ticket Purchase 6

     

    Jane makes the purchase and her TV is delivered to her home

    Pay With Your Phone#5 - Big Ticket Purchase 7

    You can watch the animated version here

    This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk

    Pay With Your Phone#5 - Big Ticket Purchase 8

    You can preview the mini-presentation here or via our YouTube Channel here

    If this, or any other post has peaked your interest, please leave your comments below

     

  • Free Pay Pal buttons for UI designers everywhere

    PayPal button

    An essential part of the UI designers job is to quickly and cleverly visuals client concepts. So, to all my fellow designers out there please feel free to download the vector, resolution-independent ‘PayPal button‘ Adobe Illustrator file package.

    Download here

    All I ask is you drop a comment if you used the file successfully
    payPal_Buttons

    You can download the PayPal GUI package here

    Download here

    All I ask is you drop a comment if you used the file successfully

    This is only part of the offer russellwebbdesign generated for my UX/UI designer buddies out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below

  • Re-invent in-store and e-commerce experiences

    Re-invent in-store and e-commerce experiences

    Concept proposal for tablet visibility in-store

    experiential marketing

    streamlined

    personalised

    There is a suite of new tablet computers available with a number of features, prices, and sizes. When it comes to experiential marketing for brick-and-mortar retail businesses, tablet computers offer a streamlined and personalised retail experience unlike any other.

    For retail businesses looking to differentiate themselves from the competition through the use of innovative software applications, here are 5 reasons to include tablet devices as part of your digital retail strategy.

    1. Tablets Improve Brand Perception.

    Using tablets, retailers can provide a connected experience and a multichannel presence with a higher degree of service.

    Table and iPhone welcome screens

    Tablets provide a vehicle for customers to dive deeper into your brand while physically present in your retail space.

    2. Experiential Retail Marketing.

    Retailers are increasingly using tablets for assisted sales and experiential marketing, including associate-supported sales and self-shopping.

    Hero screen and revealed content

    Content can include search, product comparison, visualisation, social connections, and links to media about products.

    3.Handheld Kiosks.

    Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on a mobile device, locate items in-store, and then use their tablet to check out.

    Interior screen with sections

    This personalises the shopping experience and eliminates checkout lines.

    4.Mobile Pay Stations.

    With credit card swipe add-ons, finger signatures on touchscreens, and email or SMS receipts, tablet computers can do anything a traditional cash register can do.

    5. Digital media on the store floor.

    It will take some dramatic changes in the store experience if a retailer wants to survive. Giving customers a compelling reason to shop and then delivering on an easy, pleasant shopping experience may sound simple, but putting it into practice is another issue.

    The Tablet-Driven Retail Evolution

    Exteriorview

    Tablet technology fundamentally transforms the retail environment, elevating service standards and deepening brand perception

    These multichannel devices facilitate experiential retail marketing, empowering customers with;

    • Interactive content
    • Product visualisation,
    • Social connectivity

    …for assisted or self-service journeys.

    Functioning as handheld kiosks and mobile pay stations, tablets streamline the entire process, allowing for personalised product location, instant information downloads, and eliminating traditional checkout bottlenecks.

    Ultimately, deploying digital media on the store floor through tablets is a critical strategic imperative for retailers to create a compelling, easy, and modern shopping experience necessary for future survival

    Get in touch

    15 Years Experience | Workshop Wizard | Design System Ninja
    Finance | Gambling | Healthcare | Recruitment

    Say hello

    Email

    I am frequently online so will always get back you

    Email me

    info@russellwebbdesign.co.uk

    Let’s connect

    LinkedIn

    Please review my profile to connect

    Linkedin

    linkedin.com/in/webbrussell

    Download and keep

    CV
    Russell Webb is a User experience Designer who digs deeper when implementing Design Systems, who facilitates workshops with local building societies up to asset managers behemoth and who builds design teams by sharing best practice and mentoring through the stack.

    Workshops to stakeholder mngt and much more

    Russell Webb CV

    Or just leave a comment below.

     

     

     

  • 5 Key points when designing for Direct Mail (DM)

    What is Direct Mail (DM)

    direct_mail-layout1
    Direct marketing

    For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method.

    1. Target your design efforts

    Products and services directly to the end-user
    Products and services directly to the end-user

    Careful preparation to get the response rates you want is the way forward. These design have been specifically designed to hit those key demographics that statistically afford you the return thats worth it.

    2. Appeal to your target market

    Highly effective in both business and consumer markets
    Highly effective in both business and consumer markets

    DM is about hitting the right note, if you have a demographic that is heavily involved on the urban design and town p;anning make sure you create a series of compelling imagery around that subject matter. Here Architecture has been targeted, make sure your DM piece is effectively targeted too.

    3. “Feel” DM as part of an integrated promotional strategy

    feel-DM
    Feel DM piece – 25,000 print run

    Try a little variety with folded postcards and win your business more sales in the process. This is really how to crate a point of difference, a definite plus point in this tough market.

    4. Feel DM for image library Corbis

    ABC of DM
    Simple configuration of the fold provide that extra design resource

    5. Make an impact with a strong headline and bold imagery.

    Like reading a newspaper, the headline is the first thing people see before deciding to read the entire article or direct mail piece.

    Once a designer understands the best practices of direct mail design, they have the opportunity to adjust elements and test what works best for their audience. Split the mailing list in half and always test something; one thing at a time (i.e. – headline only, offer only, positioning of images, etc). Be sure to have a strategy in place to measure responses.

    This is but part of a selection of concept ideas. Please contact us further to discuss if your brand really wants to benefit from this immersive experience here: info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below