RussellW3bbDesign
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Solving complex user problems
This project successfully translated a complex real-world business problem into an initiative UX wireframe flow by using research and design tools to uncover and address critical touchpoints and pain points that led to a end-to-end (E2E) ‘Make a Payment’ journey with feature parity, respect to development Segmentation and the Integration of native and familiar patterns…
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Blank Canvas to Digital Playground
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When I heard about Figma’s new AI features, I had to put them to the test. My goal was simple: to see if an AI could take a high-level prompt and turn a blank canvas into a fully formed, interactive, and responsive landing page. The AI didn’t disappoint. It quickly generated a visually stunning site,…
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Raising the bar for customer-facing support UX
AI-Powered Customer Service Revolution – AI is transforming customer service by offering personalised solutions, and UX plays a crucial role in creating intuitive and engaging customer experiences. By leveraging AI and focusing on UX, businesses can create a more personalised, efficient, and satisfying customer experience.
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A Frictionless Wireframe Onboarding Journey
Ditch the wireframes rock stories. Customers faced a confusing onboarding maze. Detailed UX wireframes transformed it into a frictionless journey, building trust and getting users invested. Clarity led to confidence and the winning play, a clear, secure, and personalised onboarding process building loyalty from the first click.
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Using proto-personas to Know your user – Pt I
Despite resource limitations, this Content Audit project successfully utilised proto-personas to gain a deeper understanding of user needs. By consolidating and refining persona data into meaningful ‘chunks’, and effectively communicating findings to stakeholders, all lead to a deeper comprehension of users for all involved. This empowered us to move forward with the next stage –…
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Discovery Workshop to Roadmap in 3 days
How to facilitate an ideation workshop around solving problems, understanding through ideation, knowledge sharing (based on agreed on personas) and then attributing those personas, via SMEs validation, to surfacing UI to promote next steps plotted on a goal-oriented roadmap.
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks
