Watch the video here
Low Key Dating
Brief: Tale an existing site, still young and yet to launch fully, and refresh the look n’ feel with new brand mark and ‘sexy and sassy’ imagery.
Branding
What should this brand look like, and how should it segment This brand has focussed down on three zones:
- Singles
- Adults
- Matures
This part of the process looks at how best to promote these three distinct sections.
Brand mark design
Leveraging the look n’ feel of the logo is an effective way to begin brainstorming how a brand can work online.
Image use
Choosing the right selection of tool to promote your brand is completely necessary. Create mood board and sound them off with your client to gauge attitude and direction.
Concept 1: Bold and Sexy
Sex really does sell. Concentrating on really grabbing a potentials new-registrator attention this route picks-up on that age old adage Sex Sells
Concept 2: Stripy Trebuchet
Verticals hate the horizontal. Introducing a vertical direction is a common method of adding dynamism to your brand. It also adds an additional graphic device to help the designer build awareness.
Concept 3: Hot Pink
Todays teenagers: tomorrows consumers. Fashionable and edgy, this route employs all the right youth touch points and then some. Get your customer to buy in early and they will stay with you all their life (we hope!)
Summary
Which is your favourite ? And can this already saturated market survive another brand? These are all valid question, what you think?
…and the winner is
This post, in fact, is allowing you, the reader, to effectively contribute to the way this story pans out. Let me know which route should be the winner, and I’ll see if I agree. To re-cap:
- Smart and Sexy Sex really does sell.
- Stripy Trebuchet Verticals hate the horizontal.
- Hot pink Todays teenagers: tomorrows consumers.
Which one is the winner, you choose!
Watch the video here
