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Low Key Dating
Brief: Tale an existing site, still young and yet to launch fully, and refresh the look n’ feel with new brand mark and ‘sexy and sassy’ imagery.
What should this brand look like, and how should it segment This brand has focussed down on three zones:
This part of the process looks at how best to promote these three distinct sections.
Brand mark design
Leveraging the look n’ feel of the logo is an effective way to begin brainstorming how a brand can work online.
Concept 1: Bold and Sexy
Concept 2: Stripy Trebuchet
Concept 3: Hot Pink
Todays teenagers: tomorrows consumers. Fashionable and edgy, this route employs all the right youth touch points and then some. Get your customer to buy in early and they will stay with you all their life (we hope!)
Which is your favourite ? And can this already saturated market survive another brand? These are all valid question, what you think?
…and the winner is
This post, in fact, is allowing you, the reader, to effectively contribute to the way this story pans out. Let me know which route should be the winner, and I’ll see if I agree. To re-cap:
- Smart and Sexy Sex really does sell.
- Stripy Trebuchet Verticals hate the horizontal.
- Hot pink Todays teenagers: tomorrows consumers.
Which one is the winner, you choose!